discussed with your assessor);

Referencing Styles : Not Selected

Relating to an organisation of your choice (as discussed with your assessor); using your college as your business; or relating to your own business – you are to implement and manage the organisations marketing process.  This requires you to:

 

o Identify and implement or manage the marketing performance of your organisation ensuring:

 It is focused on the areas of greatest potential within your organisation

 All marketing efforts are integrated and working harmoniously

 Your marketing strategy reflects current market requirements and traits

 You monitor the progress against performance targets (activity, quality, cost, time requirements, etc)

 All staff involved in marketing are aware of their roles and responsibilities

 Provide mentoring, coaching and feedback as required

 Manage your marketing team

o Develop and use a marketing metric that reflects your marketing mix

o Developing a communication strategy to ensure all personnel responsible to each element of the marketing mix work together to meet your organisations objectives

 

Your assessor will observe you during this assessment, and will require you to submit your marketing metric and communication strategy.

 

 

 

PART B

After implementing / managing the marketing will require you to evaluate the effectiveness of the marketing performance, and identify strategic improvements that can be implemented.

 

Be sure to:

• Analyse the marketing outcomes

• Review your strategic objectives

• Review your marketing metrics

• Analyse success and performance gaps (in relation to cause and effect)

• Analyse over-performance against targets for trends

• Analyse the changes in market phenomena

• Consider the above analysis’s and develop a written report that documents the review and suggests potential strategic improvements

 

ASSESSMENT 1 – ASSESSOR INFORMTION

This information is to be used by the assessor as it outlines the assessment requirements.

 

Students have been given the following brief:

“PART A – Relating to an organisation of your choice (as discussed with your assessor); using your college as your business; or relating to your own business – you are to implement and manage the organisations marketing process.  This requires you to:

 

o Identify and implement or manage the marketing performance of your organisation ensuring:

 It is focused on the areas of greatest potential within your organisation

 All marketing efforts are integrated and working harmoniously

 Your marketing strategy reflects current market requirements and traits

 You monitor the progress against performance targets (activity, quality, cost, time requirements, etc)

 All staff involved in marketing are aware of their roles and responsibilities

 Provide mentoring, coaching and feedback as required

 Manage your marketing team

o Develop and use a marketing metric that reflects your marketing mix

o Developing a communication strategy to ensure all personnel responsible to each element of the marketing mix work together to meet your organisations objectives

 

Your assessor will observe you during this assessment, and will require you to submit your marketing metric and communication strategy.

 

“PART B – After implementing / managing the marketing will require you to evaluate the effectiveness of the marketing performance, and identify strategic improvements that can be implemented.

 

Be sure to:

• Analyse the marketing outcomes

• Review your strategic objectives

• Review your marketing metrics

• Analyse success and performance gaps (in relation to cause and effect)

• Analyse over-performance against targets for trends

• Analyse the changes in market phenomena

• Consider the above analysis’s and develop a written report that documents the review and suggests potential strategic improvements”

 

 

PART A – SPECIFIC INFORMATION

For on-the-job assessments, this is to relate to a specific marketing campaign being implement by their company.  This could include print, radio, TV, or people based campaigns.

 

For classroom based assessments, the student should use their RTO as a base for this task.  The marketing campaign may include print, radio, TV or people based campaigns.  People based campaigns may include expo’s, leaflet drops, sponsored networking opportunities, etc.  Students are not required to implement the whole marketing campaign, but enough aspects of the campaign to allow for the actions in the assessor checklist to be observed

This project may be undertaken in one of the following formats:

 

1. On the job where the development of team leadership is required.  These assessments must:

a. using a registered and operating workplace

b. ensure access to customers relevant to the work role and unit requirements

c. ensure access to staff members / colleagues

d. ensure candidate is working in a suitable role to the unit (i.e. – candidates undertaking units requiring  staff supervision must have staff to supervise, and authority to do so)

e. ensure access to relevant, working and current tools and equipment as appropriate to the unit requirement

f. relating their project to their current or preferred vocational direction

g. developing marketing directives for their current employer, business or department

 

2. Classroom / Simulated environment.  These assessments must

a. As outlined in the TAA04 Training Package Glossary, “”Simulation is a form of evidence gathering that involves the candidate in completing or dealing with a task, activity or problem in an off-the-job situation that replicates the workplace context. Simulations vary from recreating realistic workplace situations such as in the use of flight simulators, through the creation of role plays based on workplace scenarios to the reconstruction of a business situation on a spreadsheet. In developing simulations, the emphasis is not so much on reproducing the external circumstance but on creating situations in which candidates are able to demonstrate:

i. technical skills

ii. underpinning knowledge

iii. generic skills such as decision making and problem solving

iv. workplace practices such as effective communication.”

b. If role plays are required, the assessor must ensure all ‘actors’ or ‘participants’ perform in a professional manner – reflecting an actual workplace.  Participants are to be informed of their expected involvement.

c. If a simulated workplace is used, it must allow for distractions such as background noises, ringing telephones, interruptions – etc.

d. Each student must dress appropriately and professionally in line with workplace standards

e. Relating their project to their current or preferred vocational direction

f. Business models should be as realistic as possible, and documentation provided to the student should be as close as possible to what they would need to disseminate in a real work environment.

g. Use the college (RTO) as the base company.

For each assessment, you are to act as a supervisor and not interfere with the assessment.  In the event that the assessment is activities will impact on the safety of a student or bystander, the assessment must be stopped immediately

 

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