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Assessment 1: Essay

This assessment is for these students only: Coffs Harbour; Gold Coast; Melbourne – Hotel School; Online; Sydney – Hotel School.

Assessment

Group/
individual

Learning
outcomes

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indicator
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duration Due

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Essay Individual 1, 3 Graded N/A 30% 1200 words 25 Mar 2018 11:00

PM

N/A

Task description
An academic essay of aproximately 1200 words which critically discusses the following statement:
The events industry is an effective and appropriate vehicle for the social, cultural, environmental and economic development of a city or region.
Overall the essay must be integrated, comprehensive and demonstrate an understanding of the relationship between the events industry and regional
development. There should be a meaningful discussion about the key factors rather than mere descriptions of elements.
The essay should –
 Provide an overview and definition of events and their use which –
o demonstrates an understanding of the history of events;
o identifies and discusses the various sectors of the event industry;
o identifies the various types of events (mega, hallmark, community, business,
o artform)
o discusses the significance of the event industry in contemporary society.
 Describe and discuss, with examples, how events and event tourism interact with –
o regional economic development (jobs, income, sustainability);
o regional social/cultural development (social cohesion and inclusion) and:
o regional environmental development (infrastructure, revitalisation and appreciation of attractions, sustainability).

There needs to be:

 Engagement with the study materials – textbook, academic journals, the Internet, trade and other published reports and documentation to
research and develop discussion.
 Reference list for any literature cited.



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