Assignment requirement 1 : 500 words + 3 PPT sliders are required
Assignment requirement : 500 words report do NOT need introduction / Executive Summary…. Just straight to the point: Woolworths( Australian leading supermarket) enter into Chinese market. Please undertake a marketing plan which are covered the attached lecture sliders ( Wk 4-Wk 6).
The text book reference is : “Fletcher, R. & Crawford, H. (2017). International Marketing; An Asia-Pacific Perspective (7Ed.). Pearson
Australia, Melbourne. ISBN:*************2.
E-book available :http://ift.tt/2DJwc2k ” From Chapter 7- chapter 9.
I strongly suggest you to read the textbook( I can provide the ebook copy if u need it, but size is too big to upload) and attached lecture notes before u start writing the 500 words report as you need to cover those 3 chapters.
Kindly Note: Michael Porter 5 force framework analysis is required from chapter 8.
Any questions, please let me know.
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