Assessment Information
Subject Code: |
MBA641 |
Subject Name: |
Strategic Project Management |
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Case Study
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You are required to read the following case study and prepare a Project Feasibility Study and
Timeline based on the information contained in the case study.
Residential Duplex Development Project
You own a real estate development business with cash reserves for funding development projects
of $800,000.
Your current business project is to successfully complete, within a nine month timeframe, a small
residential development in a regional centre (a place that is not a suburb in a capital city) in the
state that you reside in. This will require you to locate:
1. A regional centre in your state with a growing population that currently has more than 10,000
residents;
2. A block of land for sale that is large enough to construct a duplex (two attached residences)
based on the minimum land allotment size prescribed by the local council and that is selling
for a price you can afford;
3. A builder that will construct a duplex on your chosen block of land for a price you can afford.
Your primary objective is to create as much equity as possible (value of your constructed duplex
less all project costs) and as much income as possible (rent collected from tenanted duplex less all
holding costs).
Your assessment task is to prepare and submit a Project Feasibility Study and Project Timeline.
Templates for both of these will be made available to you but you are welcome to modify them or
use your own templates if you wish.
You are expected to source real statistics and information rather than providing estimates. This can be achieved by conducting internet research of relevant websites and emailing or telephoning relevant people and organisations.
You will also be required to prepare an explanation supported by evidence of where you sourced
each item of information in your assessment submission from. How you do this is entirely up to you.
You may prepare a separate report based on each of the headings in the project feasibility study or
you may include the information in your project feasibility study and project timeline as an
appendix.
Your explanation report cannot 2,000 words and it must also include:
- Constraints and goals
- Macro-environment business drivers (such as economic, competitive, resourcing and
demographic factors taken into account when determining feasibility)
- Micro-environment business drivers (such as technical /internal expertise, time pressures,
and other people-related considerations)
The word limit does not apply to the feasibility study or the timeline.
You are required to include a minimum of 15 references in your report at least 5 of which must come from academic journals or textbooks.
Assessment marking Rubric
Criteria |
HD (High Distinction) 85%-100% |
Mark |
Assessment Content (Subject Specific) OUT OF 24 MARKS |
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Project Feasibility Study |
Project Feasibility Study indicates expert level understanding of case study information and further research required to determine project data inputs not provided in case study. All project data inputs lie within a plausible range. |
/6 |
Project Timeline |
Project Timeline indicates expert level understanding of Gantt chart principles and scheduling concepts with project stage timeframes and the relationships between project stage timeframes clearly indicated. |
/6 |
Project Results |
Equity value in excess of $150,000 and/or net monthly rental income in excess of $1,000 generated by project feasibility study |
/6 |
Research and Information |
Detailed explanation of information sources supported by evidence demonstrating extensive research activity including internet research and consultation with relevant people and organizations. |
/6 |
Answer clearly and logically |
Ideas & arguments are |
/1 |
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presented |
effectively structured. Thoughtful |
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progression of ideas and details. |
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Excellent transitions between |
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paragraphs. Concluding |
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comments leave the reader thinking. Major arguments are effectively woven throughout |
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everybody paragraph, with ideas |
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always related back to main |
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arguments. |
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Appropriate theory and |
Fully considered all the relevant |
/1 |
|
research used to answer |
issues and made significant |
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question posed |
observations made from |
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appropriate theory and |
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research. Excellent writing and |
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expression of arguments. |
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Correct academic writing style used, including correct spelling, grammar and punctuation |
Sentence variety is effective and sophisticated. Tone is appropriate and consistent. Diction/ vocabulary is sophisticated and effective. Language is academic. Writing is clear, concise, and strong. |
/1 |
|
Format of answer consistent |
Meets all editing, spacing, fonts, |
/1 |
|
with question requirements and |
and other editing requirements. |
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KBS guidelines |
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In-text referencing and |
Excellent/appropriate |
/1 |
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reference list follows Harvard |
referencing, 100% in-line with |
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style and consistent with KBS |
requirements of Harvard style |
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guidelines |
and consistent with KBS |
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guidelines. |
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Word count is within + / – 10% of requirement |
Word count is within + / – 0% of requirement |
/1 |
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/24 |
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/6 |
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/30 |
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