This is an individual assignment.

Sunderland Business School

Faculty of Business and Law

PGBM04: International Business Environment

Issue Date: __________________

Submission date: By 11 September 2018

This is an individual assignment. It will constitute 100% of your overall mark for the module. Please choose ONE question from the following FOUR. You are asked to write an essay-style answer of about 3000 words on the topic you have chosen. All questions are equally weighted.

You are expected to develop your own arguments for each, based on your own critical reflection, as well as reading and discussion in the workshops. This is not a closed-book assessment. You are expected to use research-based academic work, such as journal articles, books, and other sources. Remember to provide full references, using Harvard referencing, at the end of each answer for any material that you refer to.

All work must be submitted via JIRA.

If your centre supports Turnitin©, a copy of your Turnitin© originality report must be submitted in conjunction with your assignment.

This assessment covers the following learning outcomes from the module.

Knowledge:

1. Critically review and apply concepts, terminology & theoretical models associated with international business policies and strategies.

2. Demonstrate understanding of the political, socio-cultural, economic and technological factors that have been found to influence variations in international organisational business structures and leadership and management styles

3. Critically assess the relationship between national and organisational cultures

4. Relate the conceptual theory of ‘internationalisation’, innovation and competitive advantage to different industries and locations

Skills:

1. As an individual apply relevant theoretical concepts to real-world business (environment) dilemmas or issues, producing a diagnosis and suggesting possible outcomes.

Assessment Criteria:

For each question, the competent answer will be concise, accurate and clearly written in your own words. It will put forward your individual analysis of the issues raised, rather than merely offer a descriptive account. It will be logically organised and contain a conclusion.

Your assignment should also consider and apply the relevant theories and your arguments should be supported by drawing on relevant literature and examples from international business. Where you draw on the views, words and research of others, these will be acknowledged as references and cited clearly in your answer conforming to the Harvard referencing system.

The Generic PG assessment criteria are attached as well as a module interpretation in the form of a mark sheet.

The University’s Policy on Cheating, Collusion and Plagiarism will apply.

Questions

In answering ONE of these questions, please pay particular attention to the assessment criteria set out on the previous page.

1. Drawing on current business examples, perform a detailed country analysis and select a suitable internationalization strategy for an expanding global company in FMCG in any one of the following countries: China, India, Malaysia, Philippines. Also, critically analyze the relevant theories that are applicable to your analysis.

2. Drawing on specific case study examples and in relation to the theories that you have learned, critically analyze the importance of supporting and developing national innovation systems for global competitiveness of organizations in not more than two (2) countries.

3. Critically analyze to what extent the major compositional shifts from exports of primary products (including agricultural and raw materials) to exports of manufacturers can be explained by applying theories of internationalization and globalisation in any two(2) countries of your choice.

4. Drawing from the experience of not more than 2 countries and on relevant theories, critically analyse extent to which developed and developing host countries benefit from FDI, and who the beneficiaries are.

 

Assessment	Criteria Details	Marks
Criteria		Allocated	Actual
Relevance	The Relevance of the work examined to its selected question.	20%
Knowledge	The work should have a substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein.	20%
Analysis	The analysis should be comprehensive, clear and orderly.	20%
Argument and Structure	The argument should be well supported, focussed, clear and logically structured.	10%
Critical Evaluation	The work should contain distinctive or independent thinking; and formulate an independent position in relation to theory and/or practice.	20%
Presentation	The work is well written, with standard spelling and grammar, in a readable style with acceptable format.	5%
Reference to Literature	Critical appraisal of up-to-date and/or appropriate literature. Recognition of different perspectives. Very good use of a wide range of sophisticated source material.	5%
Total Marks		100%
Comment

Module Leader: Rob Worrall

Generic Assessment Criteria – Postgraduate – {to be interpreted according to the level at which you are working & related to the assessment criteria of the module}

	Grade	Relevance	Knowledge	Analysis	Argument &Structure	Critical Evaluation	Presentation	Ref. to Literature
Pass	86 – 100%	The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.
	76-85%	The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.
	70 – 75%	The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.
	60 – 69%	Directly relevant to the requirements of the assessment	A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein	Comprehensive analysis – clear and orderly presentation	Well supported, focussed argument which is clear and logically structured.	Contains distinctive or independent thinking; and begins to formulate an independent position in relation to theory and/or practice.	Well written, with standard spelling and grammar, in a readable style with acceptable format	Critical appraisal of up-to-date and/or appropriate literature. Recognition of different perspectives. Very good use of a wide range of sophisticated material.
	50 – 59%	Some attempt to address the requirements of the assessment: may drift away from this in less focused passages	Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance	Significant analytical treatment which has a clear purpose	Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s)	May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and/or practice.	Competently written, with only minor lapses from standard grammar, with acceptable format	Uses a good variety of literature which includes recent texts and/or appropriate literature, including a substantive amount beyond library texts. Competent use of material.
	40 – 49%	Some correlation with the requirements of the assessment but there is a significant degree of irrelevance	Basic understanding of the subject but addressing a limited range of material	Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose	Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms	Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic	A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader	Evidence of use of appropriate literature which goes beyond that referred to by the tutor. Frequently only uses a single source to support a point. Weak use of quotation
Fail	35 – 39%	Relevance to the requirements of the assessment may be very intermittent, & may be reduced to its vaguest & least challenging terms	A limited understanding of a narrow range of material	Largely descriptive or narrative, with little evidence of analysis	A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence	Some evidence of a view starting to be formed but mainly derivative.	Lots of deficiencies in expression and presentation; writer achieves clarity (if at all) only by using a simplistic/ repetitious style	Barely adequate use of literature. Over reliance on material provided by the tutor.
		The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied.
	30 – 34%	The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators.
	15-29%	The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators.
	0-14%	The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators.

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