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Identify and evaluate trends

S218 BUS502, Assessment 2 Page 1
CHARLES DARWIN UNIVERSITY
College of Business and Law
Assignment 2:
Entrepreneurial Opportunity Development

Due Date: Week 6, Sunday midnight (Darwin time)
Value: 40%
Length: 2,000 – 3,000 words
Learning outcomes: 1. Identify and evaluate trends as the basis for entrepreneurial
opportunities.
2. Critically assess relevant industry and consumer data and information.
3. Demonstrate an ability to utilize the business model canvas and value
proposition canvas tools.
4. Develop an entrepreneurial idea for a new or significant improved product
or service.
5. Critically reflect on your entrepreneurial experience while developing your
business opportunity.
Preparation: Participation in lectures and tutorials week 1 to week 5
 Engaging with the learning activities, especially for business idea creation,
business model canvas, and value proposition canvas.
 Independent research on opportunities, trends, markets, industries, and
consumers.
 Keeping a reflective journal/notes on your entrepreneurial and
assessment development.
Presentation: Professional business report – example structure will be provided

S218 BUS502, Assessment 2 Page 2
Task Details

Task The written assignments in this unit provide you with the opportunity to
develop your entrepreneurial thinking, abilities, and skills. Even if you do not
plan to become an entrepreneur in the future, the entrepreneurial skills that
you will develop through this unit and the assignments will be valuable for any
professional career. Some of you may even be inspired to become
entrepreneurs.
There are two important preambles for the unit and assessment 2:
1. Everyone has the potential to develop entrepreneurial skills and
abilities!
2. Entrepreneurial opportunities are everywhere!
For assignment 2, you are required to identify and develop an entrepreneurial
opportunity in the marketplace. For this development, you will be utilising two
well-known tools – the business model canvas and value proposition canvas.
The entrepreneurial opportunity can be for a new or significantly improved
product or service in any industry. The business model canvas provides a
framework for development and assessment of your identified opportunity
into a business model. The canvas enables you to focus on the most relevant
parts of a business model. Parts of the business model canvas refer to the
value proposition and customer aspects. As these are the key aspects of any
business model development, they will be explored in more detail in the value
proposition canvas. You can already start to explore the canvases by visiting
https://ift.tt/1Ad5khH (registration is free and provides some free
resources and videos).
To start your entrepreneurial opportunity development, you need to identify
and discuss relevant trends, as these will provide a wealth of opportunities.
You can focus your trend research and opportunity assessment on an industry
topic or sector of your choice (e.g. health, sustainability). Based on the
identified and chosen opportunity for your business, you are then required to
research and assess relevant industry and consumer data as these provide
important inputs for the development your business model and value
proposition. Finally, as developing an entrepreneurial mind-set is part of this
unit, you are required to reflect on your entrepreneurial journey so far. Of
course, noting down your reflections and thoughts should be done at all
stages of your entrepreneurial opportunity development.
Assignment 2, and the feedback received, will provide the basis for the
business plan development in assignment 3.

S218 BUS502, Assessment 2 Page 3

Assessment criteria
(incl. weighting)		 Trends and opportunity assessment (10%)
Identified and discussed relevant trends, good and clear overall focus,
identified and assessed possible opportunities, chosen a suitable
opportunity, supported with evidence
(quality of trends and opportunity assessment, relevance of trends, plausible
opportunities, suitable choice, quality of supporting evidence*)
Industry and consumer assessment (20%)
Researched and assessed relevant industry and consumer data with
regards to the business opportunity, clear understanding of the
industry and possible consumer segments, supported with evidence
(quality of industry and consumer assessment, relevance for the entrepreneurial
opportunity, quality of supporting evidence*)
Business model (25%)
Developed a suitable business model, utilised the business model
canvas, brief discussion of each developed aspect, supported with
evidence
(quality of business model, relevance of presented information, overall plausible
business model, quality of supporting evidence*)
Value proposition (25%)
Developed a suitable value proposition, utilised the value proposition
canvas, brief discussion of each developed aspect, supported with
evidence
(quality of value proposition, clear development of value proposition for the chosen
product or service, clear understanding of relevant consumer aspects, quality of
supporting evidence*)
Reflection (10%)
Reflected on changes in their entrepreneurial thinking/abilities/skills,
discussed a starting situation and changes over time, linked to teaching
material and learning situations, linked to evidence where appropriate
(quality of reflections, depth and criticality, relevance to entrepreneurial
thinking/abilities/skills)
Writing report (10%)
Paper is written in a report style and structured to support
argumentation and readability; contains correct spelling and grammar;
within the word limit. Application of the CDU Harvard referencing style
guide for in-text citation and reference list.
(clarity of report structure, flow and readability, quality of writing, word limit, correct
format of references and reference list)

S218 BUS502, Assessment 2 Page 4

Penalties Late Submission
Late assignments will lose 5% of the available marks each day (or part
thereof).
Plagiarism
You are to identify the sources of any ideas and words in your assignment that
are not yours. Unattributed materials may not be included in the
consideration of your assignment and serious cases of academic misconduct
will be handled in accordance with the Student Complaints Management
Process.

* supporting evidence refers to support with in-text citations as well as further information in appendices where suitable

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