The grade range highlighted

115.111 Strategic Workplace Communication – A1 Letter, Email & Memo Marking
Rubric – Draft Submission

NAME	ID
OVERALL GRADE	A1 P1	A1 P2

 The grade range highlighted in the top line of each rubric indicates the level at which your draft has been evaluated.
 The overall grade above is for the 3 documents combined.
 The highlighted comments in each column indicate whether you are at the lower or higher end of the range. Use the information from
higher band when revising your work.

Letter	D-Range	C-Range	B-Range	A-Range
Format	 Not formatted as a correct business letter	 Format meets some of the requirements of a letter. More than 2 key errors	 Letter format is very good. Only 1-2 minor errors	 Excellent letter format, no errors
Salutation	 Inappropriate salutation, opening and closing do not match  Incorrect punctuation	 Salutation opening and closing matches.  May be inappropriate formality  Incorrect punctuation	 Salutation opening and closing matches.  May be inappropriate formality  Correct punctuation	 Appropriate salutation, matching opening and closing  Appropriate formality  Correct punctuation
Visual design/readability	 Layout is not used to emphasise key messages.	 Attempted use of layout features to highlight key messages in parts of the letter.	 Good use of layout features and white space to highlight key messages.	 Excellent use of layout features and white space to highlight key messages.
 Large blocks of text are used, positive messages hidden and no clear structure.	 Some large blocks of text hide positive messages.	 Text blocks are manageable and some key and positive messages are highlighted.	 Text blocks are manageable and clearly highlight key and positive messages
Structure of content / Readability	 Information is not organised logically.	 Some Information is generally organised logically but message needs reading multiple times to ensure relevant information included.	 Most information is organised logically.	 All information is organised logically
 Request is unclear	 Request is mentioned but could be clarified.	 Request is made but could be stronger	 Request is clear and persuasive
 Actions the reader should take are not clear.	 Actions the reader should take are included, but not emphasised.	 Actions the reader should take are included.	 Actions the reader should take are clear.
Quality of information conveyed	 Purpose of the letter unclear	 Purpose of the letter is stated, but could be clarified.	 Purpose of the letter is stated.	 Purpose of the letter is clearly stated.
 Lack of appropriate information on the issue provided	 Some information on the issue is provided.	 Good information on the issue is provided.	 Appropriate, clear information on the issue is provided.
 No clear process for responding to the request is given.	 A process for responding to the request is mentioned but lacks important detail.	 A process for responding to the request is outlined, but could be clearer.	 A clear process for responding to the request is outlined.
 Audience goodwill is not considered and not maintained	 Positive close is attempted but could be managed more skilfully to enhance goodwill.	 Positive close offers further support and maintains audience’s goodwill.	 Excellent positive close offers further support and maintains audience’s goodwill.
Tone appropriate to audience	 Tone is inappropriate for the audience.	 Tone is inconsistent, with some aspects suiting the audience – friendly and professional – but other parts too formal	 Tone is generally appropriate for the audience – may be minor inconsistency or word choices.	• Tone is appropriate for the audience – friendly and professional for a valued sponsor.
Audience concerns/you approach	 Letter does not address audience concerns. Key messages are not relevant to this audience.	 Letter considers some audience concerns but fails to recognise 1-2 key messages or may contain one message irrelevant to this audience.	 Letter considers most audience concerns but misses 1 key message.	 Letter clearly considers audience concerns and addresses these well.
Language accuracy / Conciseness	 Letter is wordy and lacks conciseness	 Letter has some room for conciseness throughout.	 Letter is written quite concisely.	 Letter is written clearly and concisely.
 Grammar and spelling are flawed with multiple errors.	 Grammar and spelling have several minor errors.	 Grammar and spelling are generally well-managed – a few noticeable errors remain	 Grammar and spelling are well-managed with no or 1-2 minor errors at most.
 Punctuation is flawed with multiple errors.	 Punctuation errors are noticeable throughout.	 Punctuation may have a few errors.	 Punctuation is well managed with no or 1-2 minor errors at most.
Comment:

 

Email	D-Range	C-Range	B-Range	A-Range
Format	 Not formatted as an acceptable email; shows lack of understanding of the correct business email format	 Format meets some of the requirements of an email; more than 2 key errors	 Email format is very good. Only 1-2 minor errors	 Excellent email format, no errors  Contains To, Meaningful Subject line and appropriate Cc, if used
 No email signature with contact details provided.	 Email signature included, but may lack useful detail.	 Email signature used to provide contact details of the sender	 Email signature used effectively to provide contact details of the sender
Specific subject line	 Subject line is not specific nor meaningful and does not describe the message’s content. Unhelpful for keyword searching.	 Subject line is attempted but needs to be more specific and meaningful to ensure the message’s content is clear. Need to consider key words that will aid searching.	 Subject line is generally specific and meaningful. Indicates the message’s content, but key words are quite generic.	 Subject line is very specific and meaningful. Clearly describes the message’s content using relevant, searchable keywords.
Salutation	 Opening and closing salutation is inappropriate for the intended receiver and potential secondary audiences.	 Opening and closing salutation may be appropriate for the receiver, but not potential secondary audiences. Salutation may be inconsistent with the tone of the email.	 Opening and closing salutation is generally appropriate for the intended receiver and potential secondary audiences but may not match the subsequent tone of the email.	 Opening and closing salutation is appropriate for the intended receiver and potential secondary audiences, and matches the tone of the email well.
Tone	 Tone of the email is inappropriate for intended receiver and secondary audiences.	 Tone of the email is generally appropriate for intended receiver and secondary audiences, but is inconsistent in places.	 Tone of the email is generally appropriate for intended receiver and secondary audiences.	 Tone of the email is appropriate for intended receiver and secondary audiences. 
Structure of content / Readability	 Purpose of the email is unclear	 Purpose of the email could be more explicit	 Purpose of the email is generally clear.	 Purpose of the email is clear
 Information is not organised logically.	 Some Information is generally organised logically, but the message needs reading multiple times to ensure relevant information included.	 Most information is organised logically.	 Information is organised logically
 Purpose of the email, if provided, lacks sufficient detail.	 Purpose of the email indicated but the process may lack sufficient detail.	 Purpose of the email and the process is outlined with sufficient detail.	 Purpose and process is outlined clearly, with sufficient detail.
 Actions the reader should take are not clear. Formatting not used well to emphasise key actions.	 Actions the reader should take are included, but not emphasised using appropriate formatting	 Actions the reader should take are included, but formatting could be used more effectively to highlight key messages.	 Actions the reader should take are clear, with formatting used well to highlight key messages.
Audience Concerns/ you-approach	 Email does not address audience concerns. Key messages are not relevant to this audience.	 Email considers some audience concerns but fails to recognise 1-2 key messages or may contain one message irrelevant to this audience.	 Email considers most audience concerns but misses 1 key message.	 Email clearly considers audience concerns and addresses these well.
Emphasis on positives and goodwill maintenance/ professional relationship	 Tone of the email is inappropriate and fails to emphasise goodwill. Likely to harm the professional relationship between sender and receiver.	 Tone of the email is inconsistent, with positives emphasised in some places, but inappropriate word choices in others. Reconsideration of the professional relationship and appropriate tone is needed.	 Tone of the email is generally positive and emphasises goodwill to maintain the professional relationship between sender and receiver. 1 or 2 parts may require rewording for consistency.	 Tone of the email is positive and emphasises goodwill to maintain the professional relationship between sender and receiver.
Language accuracy / Conciseness	 Email is wordy and lacks conciseness	 Some room for conciseness throughout the letter.	 Email is written quite concisely.	 Email is written clearly and concisely.
 Grammar and spelling are flawed with multiple errors.	 Grammar and spelling have several minor errors.	 Grammar and spelling are generally well managed – a few noticeable errors remain	 Grammar and spelling are well-managed with no or 1- 2 minor errors at most.
 Punctuation is flawed with multiple errors.	 Punctuation errors are noticeable throughout.	 Punctuation may have a few errors.	 Punctuation is well managed with no or 1-2 minor errors at most.
COMMENT:

 

Memo	D-Range	C-Range	B-Range	A-Range
Format	 Not formatted as an acceptable memo; shows lack of understanding of the correct memo format	 Format meets some of the requirements of a memo; more than 2 key errors	 Memo format is very good. Only 1 minor error	 Excellent memo format, no errors
Specific subject line	 Subject line is not specific nor meaningful and does not describe the message’s content. Unhelpful for keyword searching.	 Subject line is attempted but needs to be more specific and meaningful to ensure the message’s content is clear. Need to consider key words that will aid searching.	 Subject line is generally specific and meaningful. Indicates the message’s content, but key words are quite generic.	 Subject line is very specific and meaningful. Clearly describes the message’s content using relevant, searchable keywords.
Purpose of memo identified & brief background to open	 Purpose of the memo not provided.	 Purpose of the memo indicated, but may not be in opening paragraph.	 Purpose of the memo is generally clear in the opening paragraph.	 Opening paragraph clearly identifies the purpose of the memo
 No context for why the memo has been written is provided.	 A clearer, brief overview of the context for why the memo has been written. Context statement may be too long and detailed for the memo purpose.	 A more focused brief overview of the context for why the memo has been written is needed.	 A brief context for why the memo has been written is clearly provided
Structure of content/ Readability	 Information is not organised logically.	 Some Information is generally organised logically, but the message needs reading multiple times to ensure relevant information included.	 Most information is organised logically.	 Information is organised logically
 Process and actions the receiver should take are not clear. Formatting not used to emphasise key actions.	 Actions the receiver should take are included, but not emphasised using appropriate formatting and/or may lack sufficient detail.	 Process and actions the receiver should take are outlined with sufficient detail, but formatting could be used more effectively to highlight key messages.	 Process and actions the receiver should take are clear, with sufficient details and formatting used well to highlight key messages.
 Subheadings may have been used, but do not emphasise key messages.	 Subheadings used, but may not emphasise key messages.	 Subheadings used to emphasise key messages.	 Subheadings used well to emphasise key messages.
 A subheading used before first paragraph.	x	x	 No subheading before first paragraph.
Appropriate tone	 Tone of the memo is in appropriate for the intended audience.  Not positive and fails to emphasise goodwill. Unlikely to maintain the professional relationship.	 Tone of the memo is inconsistent.  Attempt at positive tone to emphasise goodwill, but may be inconsistent in places. Needs to be more consistent and positive throughout to maintain the professional relationship.	 Tone of the memo is generally appropriate for the intended audience  Positive tone that emphasises goodwill, but may be inconsistent in places. Likely to maintain the professional relationship	 Tone of the memo is appropriate for the intended audience  Positive consistent tone throughout. Clearly emphasises goodwill to maintain the professional relationship.
Audience Concerns and objections met / you approach	 Memo does not address audience concerns. Key messages are not relevant to this audience.	 Memo considers some audience concerns but fails to recognise 1-2 key messages or may contain one message irrelevant to this audience.	 Memo considers most audience concerns but misses 1 key message.	 Memo clearly considers audience concerns and addresses these well.
 No objections are recognised so no solutions offered.	 Likely objections are recognised, but valid solutions are not provided	 Likely objections are recognised, but valid solutions may need further development.	 Likely objections are recognised and valid solutions offered.
Positive/willi ng close	 Memo does not end with an offer of further support/information. No contact details provided.	 Memo ends with an offer of further support/information but lacks contact details.	 Memo ends with an appropriate offer of further support/information but may lack contact details	 Memo ends with a clear, appropriate offer of further support/information and contact details.
 Inappropriate closing salutation used.	x	x	 No closing salutation used.
Language accuracy / Conciseness	 Memo is wordy and lacks conciseness 	 Some room for conciseness throughout the memo.	 Memo is written quite concisely.	 Memo is written clearly and concisely.
 Grammar and spelling are flawed with multiple errors.	 Grammar and spelling have several minor errors.	 Grammar and spelling are generally well managed – a few noticeable errors remain	 Grammar and spelling are well-managed with no or 1- 2 minor errors at most.
 Punctuation is flawed with multiple errors.	 Punctuation errors are noticeable throughout.	 Punctuation may have a few errors.	 Punctuation is well managed with no or 1-2 minor errors at most.
COMMENT:

 

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