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You are expected to draw on our unit’s teaching and learning resources such as

Referencing Styles : Harvard

You are expected to draw on our unit’s teaching and learning resources such as our textbook, class and seminar resources, and other learning resources found in our CloudDeakin. For this assignment, our teaching and learning materials, the case and its supporting documents (e.g. Banyan case, Indian hotel industry and market reports = all found in CloudDeakin) are sufficient to complete this assignment. There is no need to go beyond our CD resources.

The two questions are as follows (you need not write these questions in your report to save space- just the numbers followed by your answers):

Q1. You have been hired by Banyan as an investment analyst in order to strengthen the company’s strategic planning team for its international expansion.  Your first major task is to provide a comprehensive yet concise written analysis of how Banyan can make use of OR develop its DYNAMIC CAPABILITIES given the industry-based considerations (both in Thailand and India) in taking advantage of the business opportunities in the hospitality-hotel industry in India. You need to explain why these dynamic capabilities are critical to the success of Banyan given the resource-based and industry-based considerations in developing the firm’s international expansion strategy (1200 words).

Q2. Banyan decides to enter the hospitality-hotel industry in India. Recommend one (1) Porter’s generic strategy that the firm should follow (in doing business in India) given the resource-based and industry-based considerations in entering the Indian hotel market as well as your analysis in Q1 above. Draw on our relevant topics to explain the advantages and disadvantages of your recommended strategy as a way of Banyan’s strategic efforts to manage differences in its global or international markets such as India. (800 words).

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