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The submission is in the form of a written report that includes a PESTLE analysis

BTEC Higher National in Business

ASSESSMENT BRIEF Number 2

Unit 1

Business and the Business Environment

2018

UNIVERSITY

OF

SUNDERLAND

Higher National Diploma in Business

Assignment Brief Number 2

Student Name /ID Number

Unit Number and Title

1 Business and the Business Environment

Academic Year

2018/19

Unit Tutor

Kenneth Chang

Assignment Title

Business Environmental Analysis

Issue Date

28 May 2018

Submission Date

27 August 2018

Submission Format:

The submission is in the form of a written report that includes a PESTLE analysis and a SWOT or TOWS analysis, and a 5–10 minute PowerPoint presentation of the key findings.

The report should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The word limit is 1,500 words (+/- 10%), although you will not be penalised for exceeding the total word limit.

The presentation slides for the findings should be submitted with speaker notes as one copy. You are required to make effective use of PowerPoint headings, bullet points and subsections as appropriate. Your research should be referenced using the Harvard referencing system. The word limit is 500 words (+/- 10%), including speaker notes.

Unit Learning Outcomes:

LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.

LO4 Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors.

Assignment Brief:

With reference to Assignment one, you and your partner (pairs) have been employed as Business Analysts by a large multinational organisation or a listed company in Hong Kong to analyse the current environmental factors that influence or impact your chosen organisation.

1. Using PESTLE analysis identify and discuss the various macro environmental factors that impact on the business, highlighting the positive and negative impacts.

2. Apply a SWOT or TOWS analysis to your organisation to identify their key strengths and weaknesses. Explain the interrelationships these have with the external factors previously discussed.

3. Present the internal and external analysis of key findings and explain how they influence the decision-making process.

Formative Feedback Opportunity

Student will be given one opportunity to receive formative feedback. If you would like to receive Formative Feedback on your assessment, please submit a draft or produce an outline/ plan to submit to your assessor on or before the 2nd last lecture session by email. You will then receive a formative feedback from your assessor within a week through e-mail. Please note that any draft assessment submitted after the given date will not be able to receive formative feedback.

Grading Criteria:

This component is related to Learning Outcomes 3 and 4 and all these outcomes must be achieved in order to pass the module.

Grading Criteria

Learning Outcome

Pass

Merit

Distinction

LO3 Use contemporary examples to demonstrate both

the positive and negative influence/impact the macro

environment has on business operations

P4 Identify the positive

and negative impacts the

macro environment has

upon business operations,

supported by specific examples.

M3 Apply appropriately

the PESTLE model to support a detailed

analysis of the macro environment within an

organisation.

LO3 & 4

D2 Critically evaluate the

impacts that both macro

and micro factors have

upon business objectives

and decision-making.

LO4 Determine the internal strengths and weaknesses

of specific businesses and explain their

interrelationship with external macro factors

P5 Conduct internal and

external analysis of specific organisations in

order to identify strengths and weaknesses.

P6 Explain how strengths

and weaknesses

interrelate with external macro factors.

M4 Apply appropriately

SWOT/TOWS analysis and

justify how they influence

decision-making.

Further Guidance:

1. You should write this assignment as a formal report.

2. You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice.

3. You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the Harvard system.

4. You should use diagrams and tables of figures where appropriate ensuring to reference their source using the Harvard Referencing method.

5. You are required to write your assignment within 1500 words(+/- 10%) in order for your research and summarising skills to be developed, and for effective time management. You are required to ensure that the assignment addresses all of the assessment tasks.

The word count excludes the title page, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count. Printed words include those contained within charts and tables.

6. Your assignment should be submitted as a single document.

7. You could access HN Global for additional resources support and reading for this unit. For further guidance and support on report writing please refer to the Study Skills Unit on HN Global. Link to www.highernationals.com

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