Skip to main content

EVT101a
Week 4
Roles and responsibilities
The design team
The design process
© Laureate International Universities 2016
The design process
• RFP (Request for proposal) received from client
• Research the proposal and client
• Initial client meeting
• Creative design and proposal development
• Presentation to client
• Revision, sign off and production
© Laureate International Universities 2016
Event team staff
• Event Director
• Event Producer/Manager
• Production Manager
• Event Administrator
• Event Assistant
• Finance Assistant
• Marketing Manager
• Media Manager
• Site/Venue Manager
• Fundraising/Sponsorship
Manager
• Programme Manager
• Production Designer
• Information Assistants
• Artist/Participant Liaison
• Stage Management
• Production Crew
• Runners
• Volunteer manager
 Depending on the type and size of your event (and the
resources available to it), key areas of responsibility may
include:
© Laureate International Universities 2016
Design team roles
• Account executive/manager
• Event or executive producer
• Project manager
• Creative or experience director
• Art director
• Designer
• Detailer
• Video producer and editor
• Copywriter and editor
• Talent coordinator
• Producer
• Specialist
• Technical director
• Production manager
© Laureate International Universities 2016
Account executive/manager
• Sales and customer management role
• Client’s primary point of contact
• Seek out new RFP opportunities and source clients
• Often influence design concepts and decisions based upon their
knowledge of the client
• AE’s are often held responsible for the final win/lose outcome
– Therefore exercise final decision on proposals and design
concepts
© Laureate International Universities 2016
Event or executive producer
• Manages the whole design and development process in a freelance
structure
• Sources client business
• Accomplishes all of the client’s event goals
• Often acts in the creative director role
• Puts together the freelance design team
• Manages planning and implementation process
• Puts together the delivery team, or appoints an Event Director
© Laureate International Universities 2016
Project manager
• Project manages the design team
• Keeps the design team to schedule
• Communicates between account executives and the design team
• Ensures all design objectives are delivered
© Laureate International Universities 2016
Creative or experience director
• Manages the look and feel of the design process
• Ensures that the design reflects the client’s request/desires
• Develops the design strategic direction and plan
• Often presents the creative concepts directly to the client
• Often work on several projects at once
• In a freelance structure this role is often filled by the executive
producer
© Laureate International Universities 2016
Art director
• Typically manages the creative team under the guidance or
instruction of the creative director
• Typically devoted to a single project at a time
• Communicates instructions from the creative director or executive
producer to the design team
• Develops the style guide, look book, palette etc
• Oversees the final (artistic) details of the proposal
• Ensure quality of the final design product before passing it up the
line to the creative director or executive producer
© Laureate International Universities 2016
Designer
• Several specialties exist within the design team
• Primary designer roles are:
– Stage and scenic designer
– Environment designer
– Exhibit designer
• Other design roles
– Graphic/layout artist
– Web designer and developer
– Proposals
– Interactive presentations
© Laureate International Universities 2016
Other roles
• Detailer
– CAD draftperson.
– Dovetails with fabrication
• Video producer and editor
– Develops video concepts
– Creates highlights and media packages
• Copywriter and copy editor
– Ensure text is intelligible and grammatically correct
– Often left vacant in current practice
• Talent coordinator
– Manages talent options and availability
– Often left vacant or done by external booking agencies
© Laureate International Universities 2016
Other roles continued
• Producer
– Manages a particular department on the event floor
• Exhibit floor manager
• Show producer (Keynote and plenary producer)
• Breakout rooms manager
• Has overall authority for their department once the event begins.
• Manages the second by second flow of their department
• Report to the creative director or the executive producer
• Production manager
– Responsible for taking design and production plans and
implementing them.
– Has authority up to the point that the event begins, then hands over
to the producer.
– Typically manages on site labour
© Laureate International Universities 2016
Other roles continued
• Technical director
– Communications bridge between scenic and environment designers and
fabricators/manufacturers
– Specialist expertise
• Lighting director
• Sound director
• Special effects direct and so on
• Specialist
– Specialist knowledge required by the event
– Could be anything
• Rigging
• Lighting
• Sound
• SFX
• Video
• Fabrication and installation
© Laureate International Universities 2016
Stage roles
• Executive director – manages the whole venue or site
• Artistic director – manager responsible for directing the show,
selecting the talent and provides artistic direction
• Technical director – manager in charge of all aspects of the technical
production – sound, lighting, effects
• Producer – manages the finances, arranges the venue and
manages the team
• Promoter – markets the event
• Stage manager – manages rehearsals and performances, manages
and coordinates the performers

The post appeared first on My Assignment Tutor.



Logo GET THIS PAPER COMPLETED FOR YOU FROM THE WRITING EXPERTS  CLICK HERE TO ORDER 100% ORIGINAL PAPERS AT PrimeWritersBay.com

Comments

Post a Comment