Skip to main content

Analyze marketing opportunities using environmental scanning market data, measurement, and analysis.

1. Analyze marketing opportunities using environmental scanning market data, measurement, and analysis.
2. Explain issues pertaining to marketing environment both internally and externally
3. Demonstrate an understanding of the global competitive environment and the changing marketing practices
4. Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers
5. Ability to carry out objective and scientific analysis of consumers’ needs and wants
Case Study
From a small kiosk in a shopping mall established in 1997, Dr Cafe has become one of the leading coffee-shop chain in the Middle East with over 600 branches in the world. Dr Café’s success has built upon its popularity among young and trendy people and its unique approach of selecting the "best beans" in the world. Between 2008 and 2010, it has continued its aggressive expansion to Malaysia and Singapore with more branches in sight. In fact, in its plan for 2030, Dr Cafe has set its vision to expand globally and increase its network to over 30,000 branches! 
The marketing department has been assigned by Dr Cafe's CEO to investigate and propose possible options for expansion into a completely new area that is Europe. You are assigned by your marketing manager to help in this regard. 
Questions: 
1. What variables need to be considered while developing a list of potential countries? 
2. Which market entry strategy you would suggest most suitable to enter into the global market? 
3. Discuss at least three challenges that Dr Cafe may face in the early period of expansion. 
Instructions to complete this assignment:
· All students are encouraged to use their own words. 
Be two to four pages in length, which does not include the cover page, abstract or required reference page, which are never a part of the content minimum requirements 
    •  GET THIS PAPER COMPLETED FOR YOU FROM THE WRITING EXPERTS  CLICK HERE TO ORDER 100% ORIGINAL PAPERS AT PrimeWritersBay.com

    Comments

    Post a Comment

    Popular posts from this blog

    Should pit bull terriers be banned in my community

     Discussion Forum: Counterarguments (Should pit bull terriers be banned in my community) You created a question about the topic for your W6 Rough Draft. For this discussion, you will give an answer to that question in the form of a thesis statement. "Dieting Makes People Fat" Main Post: Share your thesis statement with your classmates. Please note: As with last week’s discussion, nothing here is set in stone. Be open to changing everything about your topic, including your position and audience, as you research it and get feedback from your classmates. Topic + Position/Purpose + Supporting Points =Thesis Statement Example: Suppose the question you posed in the Week 5 discussion was something like, “Should pit bull terriers be banned in my community?” After doing some preliminary research, you have concluded that pit bulls, if raised properly, are no more dangerous than other breeds of dogs. Your thesis statement can be something like, “Pitbulls should not be banned
    Post a Comment
    Read more

    CYBER SECURITY and how it can impact today's healthcare system and the future

     Start by reading and following these instructions: Create your Assignment submission and be sure to cite your sources, use APA style as required, and check your spelling. Assignment: Recommendations Document Due Week 6 (100 pts) Main Assignment Recommendations Document The 1250 to 1500-word deliverable for this week is an initial draft of your recommendations. Note that this is a working document and may be modified based on insights gained in module eight and your professor's feedback. This document should contain the following elements: Summary of your problem or opportunity definition A list of possible recommendation alternatives. In this section, you are not yet at the point of suggesting the best set of recommendations but you are trying to be creative and explore all the different ways that the problem or opportunity might best be addressed. The end result here will be a list of alternatives among which you will choose your final recom
    Post a Comment
    Read more

    Do violent video games encourage players to become violent in real life?

     Write an outline for Speech 3, the persuasive belief speech, following the outline guidelines and formatting requirements (Do violent video games encourage players to become violent in real life?).  1000-1200 WORDS https://virtualspeech.com/blog/persuasive-speech-outline-structure-delivery Topics: https://blog.prepscholar.com/good-persuasive-speech-topics Do violent video games encourage players to become violent in real life? https://www.youtube.com/watch?v=YKKWOx43pIY WE HAVE DONE THIS ASSIGNMENT BEFORE, WE CAN ALSO DO IT FOR YOU GET SOLUTION FOR THIS ASSIGNMENT,  Get Impressive Scores in Your Class CLICK HERE TO MAKE YOUR ORDER   on Do violent video games encourage players to become violent in real life? Are You looking for Assignment and Homework Writing help?  We Provide High-Quality Academic Papers at Affordable Rates. No Plagiarism. TO BE RE-WRITTEN FROM THE SCRATCH
    Post a Comment
    Read more