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Internal+external communications

Internal+external communications
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Businesses and organisations are under dynamic pressure from globalisation, “glocalisation”, technology, regulation and economic shifts. Change management has become an essential component for internal communications. Outline an internal communications strategy for a company or organisation seeking to implement workplace changes. How would you ensure the messages are received as intended and consider how you would evaluate the process? Use examples, case studies and communications theory to illustrate your essay.

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