Skip to main content

Fisher-Price Toys, Inc

Fisher-Price Toys, Inc

1         Introduction

The assignment is an important part of this module’s assessment scheme. It counts 70% towards the overall mark. You are required to read carefully the case study provided. In order to prepare your assignment and on the top of the information provided, you should also read the material provided in class, and a couple of additional references, as well.
Assignments are individual pieces of work that should reflect your own opinions. You should therefore restrain from getting outside assistance or copying and pasting material from the internet or other sources in order to construct your arguments. Assignments are checked for plagiarism as part of the submission process.

2         Background

The case study selected for this assignment is the Fisher-Price Toys, Inc., a popular case in basic economics and management from the prestigious Harvard Business School. The purpose of this case to help students understand how markets work, by studying consumer behaviour, demand, supply and pricing decisions. This case portraits a toy factory in the USA, intending to launch a new product. In order to succeed, managers have to analyse and decide on various important issues. Despite the case looking a bit out of date, the underlying issues and challenges faced then, are still very much valid in today’s corporate environments.
This case provides an excellent opportunity to identify and discuss the key economic and management issues at stake in a corporate environment.

3         Key Questions

Please, read the case study provided. Assume that you are in 1970 in the USA and have been hired as a business consultant to help the top management of Fisher-Price Toys, Inc. to decide on the launching of the ATV Explorer.
1.       Should the company launch or not launch the ATV Explorer? Explain why.
2.       What price tag would you recommend for that product and what kind of measures would you also recommend to take, in order to pursue that price? Would the new product with the recommended price be sustainable in the long-run?
3.       By the early 70’s you realised the market for toys in the US is about to change. What strategies would you recommend for the future (next 10 years) in terms of new products and prices in order to match supply with demand in a profitable manner?
Please, explain clearly:
1.       The option(s) you selected
2.       The rationale and analyses that support your decision
3.       Likely risks of the decision
4.       The expected outcomes of the decision

4         Learning Objectives


This assignment provides an opportunity to analyse microeconomic business environments, with a focus on demand, supply and pricing decisions.

Comments

Post a Comment

Popular posts from this blog

Should pit bull terriers be banned in my community

 Discussion Forum: Counterarguments (Should pit bull terriers be banned in my community) You created a question about the topic for your W6 Rough Draft. For this discussion, you will give an answer to that question in the form of a thesis statement. "Dieting Makes People Fat" Main Post: Share your thesis statement with your classmates. Please note: As with last week’s discussion, nothing here is set in stone. Be open to changing everything about your topic, including your position and audience, as you research it and get feedback from your classmates. Topic + Position/Purpose + Supporting Points =Thesis Statement Example: Suppose the question you posed in the Week 5 discussion was something like, “Should pit bull terriers be banned in my community?” After doing some preliminary research, you have concluded that pit bulls, if raised properly, are no more dangerous than other breeds of dogs. Your thesis statement can be something like, “Pitbulls should not be banned
Post a Comment
Read more

Controversy Associated With Dissociative Disorders

 Assignment: Controversy Associated With Dissociative Disorders The  DSM-5-TR  is a diagnostic tool. It has evolved over the decades, as have the classifications and criteria within its pages. It is used not just for diagnosis, however, but also for billing, access to services, and legal cases. Not all practitioners are in agreement with the content and structure of the  DSM-5-TR , and dissociative disorders are one such area. These disorders can be difficult to distinguish and diagnose. There is also controversy in the field over the legitimacy of certain dissociative disorders, such as dissociative identity disorder, which was formerly called multiple personality disorder. In this Assignment, you will examine the controversy surrounding dissociative disorders. You will also explore clinical, ethical, and legal considerations pertinent to working with patients with these disorders. Photo Credit: Getty Images/Wavebreak Media To Prepare · Review this week’s Learning
Post a Comment
Read more

CYBER SECURITY and how it can impact today's healthcare system and the future

 Start by reading and following these instructions: Create your Assignment submission and be sure to cite your sources, use APA style as required, and check your spelling. Assignment: Recommendations Document Due Week 6 (100 pts) Main Assignment Recommendations Document The 1250 to 1500-word deliverable for this week is an initial draft of your recommendations. Note that this is a working document and may be modified based on insights gained in module eight and your professor's feedback. This document should contain the following elements: Summary of your problem or opportunity definition A list of possible recommendation alternatives. In this section, you are not yet at the point of suggesting the best set of recommendations but you are trying to be creative and explore all the different ways that the problem or opportunity might best be addressed. The end result here will be a list of alternatives among which you will choose your final recom
Post a Comment
Read more