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Develop essential entrepreneurial skills by studying marketing and product management

Music and Marketing
Paper details 

Module Aims: Develop essential entrepreneurial skills by studying marketing and product management

Topics of Study: Students study advertising, PR, branding and business models through analysing case studies as well as working practically on developing and managing and refining own product

Learning Outcomes:

1 Demonstrate detailed understanding of marketing strategies.

2 Demonstrate detailed understanding of a range of relevant business models within the music industry

3 Demonstrate detailed understanding of risk management strategies

4 Demonstrate ability to synthesise relevant information and ideas to develop a business plan 

5 Demonstrate ability to create a well presented plan of entrepreneurial strategies

6 Demonstrate ability to critically reflect and self-evaluate own strength and weaknesses and take responsibility for own career development needs

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