Dissemination is defined as the distribution of information as well as materials for intervention targeted to specific public health or any audience of clinical practice (AHRQ, 2012). Most of the time, the intent of the process of disseminating is to broaden the knowledge as well as the associated evidence-based interventions. There are a number of social contexts, settings, and channels through which dissemination can occur. Moreover, the dissemination of evidence has multiple very broad objectives. They include; enhancing the reach of evidence to the target audience, improving the people’s motivation to use as well as apply the evidence that was just found and lastly to improve the ability of the people to both uses and apply the new evidence. Other than that, the dissemination strategies are typically aimed to spread knowledge together with the associated evidence-based interventions on a wider scale (Laureate Education, 2018).
The two dissemination strategies that I would prefer to use as a health care practitioner would be the following; the first one is by presenting my research at a national conference and the meetings of professionals such as the American psychiatric association for nurses conferences. The second will be sharing the information through social media or on the website privately owned or one owned by the organization where I work (RHIHub, 2019). The reason for choosing both of these strategies is the fact that they can rapidly spread the information to a wide array of people. For instance, the meeting of international professionals means that they will go and spread the information to their juniors who will also do the same until it is known all over. When it comes to social media, we are aware that it is the trending way of advertising, and would also be the best place to disseminate evidence to the whole world.
Strategies I would avoid
On the other hand, there are these two dissemination strategies that I would not allow myself to use. They comprise; generating and also distributing program materials including DVDs, flyers, and pamphlets to the public and publishing information in the local newspaper. The main aim of disseminating has been mentioned above and includes reaching a wider market. As the owner, I would not choose the use of materials such as flyers because they are outdated and not used anymore. People go by trends and they would not take them serious. When it comes to the second one, I would not trust to use the newspaper because in the current world not everyone reads the newspaper. Therefore it would not be very effective for the dissemination of evidence. Not that these strategies cannot work, the competency and consistency are what we really need and they don’t deliver that (RHIHub, 2019).
Barriers to the ones I would use
Everything comes with a payback more so the most preferred ones. For instance, in the dissemination strategies that I recommended, there are a lot of pushbacks that one might encounter while trying to implement them. When one wants to present to a particular meeting, they need to have very good connections with the people high in the table as well as the intelligence that would make them allow you present in front of them. Getting their time and attention is usually very hard. When it comes to social media, I believe not everyone is fun because not everybody uses the social media platform and therefore some people might not get the information as intended as much as the information would be of help to them.
References
AHRQ. (2012, July 31). Communication and Dissemination Strategies To Facilitate the Use of Health-Related Evidence. Retrieved from https://effectivehealthcare.ahrq.gov/products/medical-evidence-communication/research-protocol
Laureate Education (Producer). (2018). Evidence-based Practice and Outcomes [Video file]. Baltimore, MD: Author.
RHIHub. (2019). Methods of Dissemination. Retrieved from https://www.ruralhealthinfo.org/toolkits/rural-toolkit/6/dissemination-methods
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