MacDonald, E.K., Kleinaltenkamp, M., & Wilson, H. N. (2016).
How business customers judge solutions: Solution quality and value in
use. Journal of Marketing, 80(3), 96-120.
How much is spent on quality is based on the expectations of
performance, that is, the expectations of the Customer. Customers may
be willing to pay for higher quality if it results in higher
performance. Customers will definitely be happy for you to pay to meet
higher performance, but they are not necessarily willing to pay for that
higher performance unless you can show there is clearly a direct
financial benefit. The discussion article explores how quality was
built into the product or service to meet, rather than exceed what is
called, “The voice of the customer.”
Based on your reading and understanding of the article as well as your
understanding of quality from your readings, what determines the value
of quality? Take a position (state your premise) supporting your
position showing the situation (knowledge), an understanding of the
situation (comprehension), and how it applies professionally
(application). Then, analyze your premise/position with a cited
reference or example showing that you have considered all aspects
relating to the implementation of your premise as
advantages/disadvantages (analysis).
Part 1Title: Lab ResponseDiscuss one feature of MS Word and one feature of MS Excel that you found challenging within the lab and why. Examples are WordArt, inserting shapes, adding borders, cell styles, etc. This response should be at least one paragraph in length. Part 2Title: History of Computers Identify and discuss a key milestone in the history of computers that interests you and why. This section should be at least one paragraph. Part 3Title: System Software vs. Application Software In your words, explain the difference between application software and system software as if to another coworker who has limited technical knowledge. Use examples to support your rationalization. This section should be at least two paragraphs. Part 4Title: Blockchain and Cryptocurrency In a minimum of one paragraph each: 1. Conduct some research on the internet and discuss one underlying technology of cryptocurrencies like blockchain, cryptography, distributed ledger technol...
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