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Environmental and Legislative factors (PESTEL) that affect the development of organizations operating within the hospitality industry

 Assess the Political، Economic، Social، Technological، Environmental and Legislative factors (PESTEL) that affect the development of organizations operating within the hospitality industry.

Then evaluate the impacts of external factors on the development of organizations operating within the hospitality industry، using specific examples، By:

· Referring to the PESTEL external factors and assessing how each one of them can affect the development of the businesses within the 5 sectors of hospitality in general.

1. Political factors

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2. ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

3. ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

4. ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

5. ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

6. ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Activity Two الفعالية الثانية

Undertake a SWOT analysis for a hospitality business and review how this can inform the decision making process، by:

· Choose a five stars Hotel for your analysis.

· Review the Strengths and Weaknesses of any hotel as its internal factors، in addition to reviewing the Threats and Opportunities as external factors.

S

W

O

T

· Based on the SWOT findings، come up with TOWS matrix recommendations for the Hotel Management Team.

S+O

S+T

W+O

W+T

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