Today, social media have been changed the concept

MEDIA, AVERTISING OR PUBLIC RELATIONS

1. Clearly define your specific ethical question. (1 mark)

   Should celebrity’s private life be more protected from the media?
   

2. Provide a brief background discussion of your chosen ethical question that explains why it is important and in need of analysis. (2 marks)

   Today, social media have been changed the concept of the information including public information and private information. Therefore what information should be private but the anticipation of privacy decreases, what information should be public and the anticipation of what should be public increases (McNamara 2009, p.9).

According to Freedom House, “Global press freedom has fallen to its lowest level” (2014); however, paparazzi are just obsessed to get information out of the celebrities on their strange or outrange antics. The media and fans want to know everything about a celebrity who they like, so they try to get all the information about them include their private life, but if we look for the ethical side, celebrities should have their right to enjoying their life without public eyes and the media.

However, lots of information about celebrities shown by media’s sensationalism and lead live in anguish, they cannot have a simple cup of coffee because the journalists fans and media are looking for what will happen with them. This is an unethical way when you are making money on the anxiety of others. This not only about one person but have affected for people around them such as their families, their friends and their colleague, according to the research “the health of the person being pursued and their families lives in danger.” (International debate education association n.d).

This is an essential problem to debate, the media should get information to service for their work but the celebrities should have their private life. We need to know what information should be public and what information should be private, to make the private life of everyone should be on the safe.

3. Identify and fully reference facts relevant to the analysis of your ethical question. (2 marks)

• According to Freedom House, the lowest level of global press freedom is “only 1 in 7 people live in a country with ‘free’ press” (2014).
  
• Researching of the study, due to the seriously affected of the media, many case of celebrities have psychological problem when their private information was publicised by the media, others more serious case have suicided due to effects of the media (Niederkrotenthaler, T etc. 2012)

• Amount of celebrities had loss everything such as achievements, success, famous, and families by the social media (Balakrishnan 2008)
  

4. What assumptions are needed to fill gaps in the available facts? (1 mark)

• The assumption the paparazzi allowed to post all the information but without the celebrities’ agreement.
  
• It is easy assume that celebrities could have legal intervention if their private life have threatened.

5. Analyse the ethical question using act utilitarianism. (3 marks)
   
   Utilitarianism is an ethical theory, the actions are morally right or wrong will depend on the effect hind them. The action are relevant to good or bad result, the action have happiness for a part and have none effect to others. Summary, the action been anyway to have a best possible result. (Duignan 2015).

Consequences of paparazzi publicising private lives of celebrities:

Positive consequences-

• Some celebrities are thinking there are not thing effects when paparazzi publicities their private life, others wide they could have more fans if people know more about them and they are will more fame.
• Some others think they can easily go on the face of newspaper, or managing without any fee, and they will become more famous.
• Almost celebrities become famous when their talent have shown on the screen, so they worry about the period time without the screen fans will forget about them and they take advantage of any opportunity that appears in public.

Negative consequences-

• Private lives of celebrities have publicise without permission by the media that will have weakness consequences. That information probably the celebrities would not to show to fans or media because they do not want to be criticized, commented, or hammered. Media, journalists and paparazzi were ruining the celebrity’s image and life just only for service their job requirement. (Butler 2013).
  
• The negative impacts of social media also affects the people relevant to the celebrities who do not a public person. For example, the celebrity’ children have been disturbed or stalked (Puente 2014).
  
• In many cases, the celebrities should to flee the paparazzi event they do nothing wrong, the reason they face danger just because to protected their private lives (Lopez 2012).

6. Provide an ethical conclusion. (1 mark)

We cannot deny that social media is a very useful tool for celebrities, a part of the media have a positive consequence. Then the paparazzi also have their right to find the information provide to provide their work. And we can say one person could not become famous without the media supported.
However, the negative consequences of the media for celebrities also, make trouble, disturb menace to their private life. Sometimes have a seriously effects such as psychological instability, mental disorders or suicidality.

Ethically, the internet normally have shown the negative impacts more than the positive impacts. This means the information used for the wrong purpose will create the terrible image for celebrities, wrong action are willing to bring serious consequences for others. This action are calling unprofessional and for selfish and immoral reasons.

References:

Butler, W 2013, ‘Paparazzi is danger, not journalism’, The Reporter’s Chair, 13 November, viewed 13 March 2015, <https://ift.tt/2wbekPp>.

Freedom House, 2014, ‘Freedom of the Press 2014’, viewed 15 March 2015, <https://ift.tt/2HOAHzS>.

Lopez, C 2012, ‘Justin Bieber car chase paparazzo charged with ‘Reckless Driving’’, Celebuzz, 25 July, viewed 13 March 2015, <https://ift.tt/Oj9CjX>.

McNamara, K 2009, ‘Publicising private lives: celebrities, image control and the reconfiguration of public space’, Social and Cultural Geography, Vol.10, No.1, p.9.

Niederkrotenthaler, T., Fu, K., Yip, P.S.F., Fong, D.Y.T., Stack, S., Cheng, Q. & Pirkis, J. 2012, “Changes in suicide rates following media reports on celebrity suicide: a meta-analysis”, Journal of epidemiology and community health, vol. 66, no. 11, pp. 1037.

 

Puente, M 2014, ‘Celebs push back against the paparazzi’, USA Today, 28 March, viewed 13 March 2015, <https://ift.tt/1reTP90>.

 

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