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Complete the “Company Case EBay: Fixing an Online Marketing Pioneer” Company Case on page 520-521 (Questions 1-4). 1. Analyze the marketing environment and the forces shaping eBay’s business over the years.

Complete the “Company Case EBay: Fixing an Online Marketing Pioneer” Company Case on page 520-521 (Questions 1-4).
1. Analyze the marketing environment and the forces shaping eBay’s business over the years.
2. How has the change in the nature of eBay sellers affected the creation of value for buyers?
3. Do you agree or disagree with CEO Donahoe that eBay’s turn-around strategy is the best way to go?
4. Based on eBay’s current developments with PayPal and mobile apps, predict the outcome for the company in five years.

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