Skip to main content

Consumer Behavior


Brand Schema (100 points)
The following link is a list of the World’s Most Valuable Brands, http://www.forbes.com/powerful-brands/list/3/#tab:rank
Select ONE of the brands from the list. I challenge you to select a brand you may not have a direct relationship with. After selecting your brand, ask 5 friends or family members the following question: “Name the first five things that come to your mind when you hear the name (your selected brand)”.
After completing your short interviews, you will then have a list of 25 words. Create a Schema and Associative Network for the brand you chose similar to the one provided on page 86 of the textbook. You can create your Schema by drawing and scanning it in as a document or create it by using circles, and arrows on a single PowerPoint slide.
Once you have created your schema, construct a 2-3 page paper addressing the brand you chose, why you chose it, who you interviewed and perhaps why you selected those individuals. In addition you will want to provide an analysis of the meaning of the brand and the implications that this meaning can have on the company’s growth. Be sure to include concepts from the chapter readings and/or lectures with your analysis.
Assignment Requirements:
· Write between 750-1000 words using Microsoft Word
· Be sure when answering each question, you incorporate concepts from the chapter and/or lecture to show your understanding of the topic.
· Use font size 12, 1” margins and double spaced.
· Include cover page & reference page (if needed)
· At least 80% of your paper must be original content/writing
· No more than 20% of your content/information may come from references.
· Use at least three references from outside the course material, one reference must be from EBSCOhost. Textbook, lectures and other materials in the course may be used but are not counted toward the three reference requirement.
· Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
References must come from sources such as scholarly journals found in EBSCOhost, CNN, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, blogs, etc are not acceptable for academic writing.
CLICK HERE TO ORDER 100% ORIGINAL PAPERS AT PrimeWritersBay.com
 

Comments

Post a Comment

Popular posts from this blog

Should pit bull terriers be banned in my community

 Discussion Forum: Counterarguments (Should pit bull terriers be banned in my community) You created a question about the topic for your W6 Rough Draft. For this discussion, you will give an answer to that question in the form of a thesis statement. "Dieting Makes People Fat" Main Post: Share your thesis statement with your classmates. Please note: As with last week’s discussion, nothing here is set in stone. Be open to changing everything about your topic, including your position and audience, as you research it and get feedback from your classmates. Topic + Position/Purpose + Supporting Points =Thesis Statement Example: Suppose the question you posed in the Week 5 discussion was something like, “Should pit bull terriers be banned in my community?” After doing some preliminary research, you have concluded that pit bulls, if raised properly, are no more dangerous than other breeds of dogs. Your thesis statement can be something like, “Pitbulls should not be banned
Post a Comment
Read more

CYBER SECURITY and how it can impact today's healthcare system and the future

 Start by reading and following these instructions: Create your Assignment submission and be sure to cite your sources, use APA style as required, and check your spelling. Assignment: Recommendations Document Due Week 6 (100 pts) Main Assignment Recommendations Document The 1250 to 1500-word deliverable for this week is an initial draft of your recommendations. Note that this is a working document and may be modified based on insights gained in module eight and your professor's feedback. This document should contain the following elements: Summary of your problem or opportunity definition A list of possible recommendation alternatives. In this section, you are not yet at the point of suggesting the best set of recommendations but you are trying to be creative and explore all the different ways that the problem or opportunity might best be addressed. The end result here will be a list of alternatives among which you will choose your final recom
Post a Comment
Read more

Do violent video games encourage players to become violent in real life?

 Write an outline for Speech 3, the persuasive belief speech, following the outline guidelines and formatting requirements (Do violent video games encourage players to become violent in real life?).  1000-1200 WORDS https://virtualspeech.com/blog/persuasive-speech-outline-structure-delivery Topics: https://blog.prepscholar.com/good-persuasive-speech-topics Do violent video games encourage players to become violent in real life? https://www.youtube.com/watch?v=YKKWOx43pIY WE HAVE DONE THIS ASSIGNMENT BEFORE, WE CAN ALSO DO IT FOR YOU GET SOLUTION FOR THIS ASSIGNMENT,  Get Impressive Scores in Your Class CLICK HERE TO MAKE YOUR ORDER   on Do violent video games encourage players to become violent in real life? Are You looking for Assignment and Homework Writing help?  We Provide High-Quality Academic Papers at Affordable Rates. No Plagiarism. TO BE RE-WRITTEN FROM THE SCRATCH
Post a Comment
Read more