Social Marketing Impact Analysis” Consumer Behavior Assignment: Social Marketing Impact Analysis
Discuss how the use of social media has impacted you personally as a consumer. What social media networks do you find to be the most influential on your personal choices and why? Is social media a reliable tool when promoting public policy? What role do you think social media will play on consumer behavior in the future? Defend your position. The requirements below must be met for your paper to be accepted and graded:
Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word. Attempt APA style, see example below. Use font size 12 and 1” margins. Include cover page and reference page. At least 60% of your paper must be original content/writing. No more than 40% of your content/information may come from references. Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement. Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
A detailed explanation of how to cite a source using APA can be found here (link).
Download an example here
Grading Criteria Assignments Maximum Points Meets or exceeds established assignment criteria 40 Demonstrates an understanding of lesson concepts 20 Clearly present well-reasoned ideas and concepts 30 Mechanics, punctuation, sentence structure, spelling that affects clarity, and citation of sources as needed 10 Total 100
Assignment 2 “Purchase Journal” Consumer Behavior Purchase Journal
For the next week, keep a detailed purchase journal that includes what you’ve purchased and why. For each entry, label the purchase as a necessity or a want. Analyze your journal and write a paper that discusses your journal results and how your purchases were impacted by the Consumer Decision Making Process. The requirements below must be met for your paper to be accepted and graded:
Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word. Attempt APA style, see example below. Use font size 12 and 1” margins. Include cover page and reference page. At least 60% of your paper must be original content/writing. No more than 40% of your content/information may come from references. Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement. Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
A detailed explanation of how to cite a source using APA can be found here (link).
Download an example here
Grading Criteria Assignments Maximum Points Meets or exceeds established assignment criteria 40 Demonstrates an understanding of lesson concepts 20 Clearly present well-reasoned ideas and concepts 30 Mechanics, punctuation, sentence structure, spelling that affects clarity, and citation of sources as needed 10 Total 100 Copyright Grantham University 2013. All Rights Reserved
Assignment Assessment “Quiz 2” Consumer Behavior Quiz Week 2
Define cognitive dissonance and provide an example. How might cognitive dissonance impact a future home purchase? Car purchase? What, if any, resolutions would be possible?
Instructions: Enter or paste your written work and/or click “Attachments” to upload your files.
Grading Criteria Assignments Maximum Points Meets or exceeds established assignment criteria 40 Demonstrates an understanding of lesson concepts 20 Clearly present well-reasoned ideas and concepts 30 Mechanics, punctuation, sentence structure, spelling that affects clarity, and citation of sources as needed 10 Total 100
Assignment 3 “Research Methods” Consumer Behavior Research Methods
Write a paper that addresses the pros and cons of each research method with respect to both a new product launch and a revised product launch. Explain why there are different research needs for a new product versus a re-launch. Select from the following products: a mp3 player, a magazine, or a vehicle.
The requirements below must be met for your paper to be accepted and graded:
Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word. Attempt APA style, see example below. Use font size 12 and 1” margins. Include cover page and reference page. At least 60% of your paper must be original content/writing. No more than 40% of your content/information may come from references. Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement. Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
A detailed explanation of how to cite a source using APA can be found here (link).
Download an example here
Grading Criteria Assignments Maximum Points Meets or exceeds established assignment criteria 40 Demonstrates an understanding of lesson concepts 20 Clearly present well-reasoned ideas and concepts 30 Mechanics, punctuation, sentence structure, spelling that affects clarity, and citation of sources as needed 10 Total 100
Assignment 4 “Market Research Plan” Consumer Behavior Market Research Plan
Write a paper that addresses the following:
You have been tasked with developing a market research plan for your company’s new line of lip balms for men and women. Determine what type of market research (primary or secondary) you’ll need to collect and the tool(s) you’ll use to perform your data collection. Include a section on any challenges you might face and how you’ll handle them.
The requirements below must be met for your paper to be accepted and graded:
Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word. Attempt APA style, see example below. Use font size 12 and 1” margins. Include cover page and reference page. At least 60% of your paper must be original content/writing. No more than 40% of your content/information may come from references. Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement. Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
A detailed explanation of how to cite a source using APA can be found here (link).
Download an example here
Grading Criteria Assignments Maximum Points Meets or exceeds established assignment criteria 40 Demonstrates an understanding of lesson concepts 20 Clearly present well-reasoned ideas and concepts 30 Mechanics, punctuation, sentence structure, spelling that affects clarity, and citation of sources as needed 10 Total 100
Assignment 5 “Multicultural Marketing Campaign” Consumer Behavior Multicultural Marketing Campaign
Write a paper that discusses whether or not a US created marketing campaign for a line of health and wellness products would or would not be successful in China. What cultural concerns might need to be addressed, or would an entirely new campaign need to be created? Defend your response.
The requirements below must be met for your paper to be accepted and graded:
Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word. Attempt APA style, see example below. Use font size 12 and 1” margins. Include cover page and reference page. At least 60% of your paper must be original content/writing. No more than 40% of your content/information may come from references. Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement. Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
A detailed explanation of how to cite a source using APA can be found here (link).
Download an example here
Grading Criteria Assignments Maximum Points Meets or exceeds established assignment criteria 40 Demonstrates an understanding of lesson concepts 20 Clearly present well-reasoned ideas and concepts 30 Mechanics, punctuation, sentence structure, spelling that affects clarity, and citation of sources as needed 10 Total 100
Assignment “iPad 2 Market Segmentation, Targeting, and Position” Consumer Behavior Assignment Week 6
Write a paper that examines market segmentation, targeting, and position for Apple with the iPad 2. The requirements below must be met for your paper to be accepted and graded:
Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word. Attempt APA style, see example below. Use font size 12 and 1” margins. Include cover page and reference page. At least 60% of your paper must be original content/writing. No more than 40% of your content/information may come from references. Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement. Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
A detailed explanation of how to cite a source using APA can be found here (link).
Download an example here
Grading Criteria Assignments Maximum Points Meets or exceeds established assignment criteria 40 Demonstrates an understanding of lesson concepts 20 Clearly present well-reasoned ideas and concepts 30 Mechanics, punctuation, sentence structure, spelling that affects clarity, and citation of sources as needed 10 Total 100
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