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Identification of the specific market segments used to categorize prospective customers for this business

You will identify market segments and define a target market for a business that provides tax preparation services. You may define the location and scope/size of this business.
Your paper should include:
  • Identification of the specific market segments used to categorize prospective customers for this business
  • Explain why those segments are used to classify shared needs
  • HDAV Analysis that validates segment selection
  • A description of the primary target market the business will attempt to pursue
  • A positioning statement and/or value proposition statement that clearly defines customer needs and organization solution
  • A summary paragraph stating recommendations about the market segment and target market analysis for this organization.
Compile the market segmentation and analysis in a 3-4 page single-spaced paper or a 6-8 page double-spaced paper. Be sure to incorporate concepts and references from your assigned readings.

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