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Looking at examples of websites and online ID’s we can learn about what is successful and what is not

Website or Digital ID Evaluation
Assessment Overview:
Looking at examples of websites and online ID’s we can learn about what is successful and what is not. You will analyse and evaluate Victoria Secret’s website. Evaluate how successful you consider the website to be. Your document should include where applicable example screen images, content, website navigation, research, statistics and any other support information.
Assignment instructions:
You will evaluate Victoria Secret’s website that you consider to be successful or similar to how you would perceive your own online ID. Your objective is to understand the space that that ID is working within and how its different activities, content and technologies support its marketing and brand ID.
Your assignment should cover:
1. An analysis and evaluation of a current successful fashion websites or digital ID (Victoria Secret website)
2. Evaluate how successful you consider the website or digital ID is
3. Include where applicable example screen images, content, website navigation, research, statistics and any other support information.
Marking criteria:
You will be assessed on the following requirements:
Analysis and evaluation of a current fashion website or Digital ID 10%
Website or Digital ID success 10%
Supporting documents or research. 10%
TOTAL 30%
Submission information:
– The assessment should be the equivalent of 2000 words in length.
– Electronic assignments can have links to external websites, resources or examples. However, all links must be tested before submitting your assignment.
– Work is to be submitted electronically and each page should be numbered, identified with the student’s name and student identification number.

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