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A gym has conducted a survey of its customers.

Bus105  computing assignment
Trimester 3 2016

1         Overview

A gym has conducted a survey of its customers. After reading the literature, perform a suitable analysis and propose a change to the business,Your analysis should include a suitable hypothesis test to investigate the relationship between variables  Also pretend you do some market research to check if customers approve of the change. You will have to find a 90% confidence interval for the proportion of customers that support your proposed change and test the claim the proportion of customers that support the change is above 50%

2         Dataset

You must use the datasets given below (click to download) :

3         Report Structure

The suggested report structure is as follows:
Section 1. Introduction
Section 2. Reviewing academic source(s) or website(s) relevant to the survey of gym customersFind at least one journal article or website related to the survey of Gym customers and give a brief description.

Section 3. A simple Bivariate analysis of the customer survey data and Hypothesis test
Include at least one bivariate analysis that shows the relationship between two variables you discussed in Section 2. There are 3 possible cases:

Case 1: Two categorical variables
Give a two-way table, also give a chart that compares the proportions of the different groups.
Perform the chi square test of independence

Case 2: One categorical and one numerical variable
Give a table that compares the means and standard deviations of each group. Also, give a chart that shows the distribution of each variable.
Perform the two sample t test, If there are more than 2 categories just use the two most common categories. .

Case 3: Two numerical variables
Give a scatterplot that shows the relationship between both variables. Also, find the mean and standard deviation for each of the variables.

For the Hypothesis Test that the slope is different to 0, If you are not sure how to do this you can replace one or both of your variables with a categorical variable and then a suitable analysis.

In all cases give suitable comments.

Section 4. Managerial adviceMake a proposed changed based on your review of academic sources and bivariate analysis

Section 5. Analyze the survey data related to the proposed change in Section 4
Find a 90% confidence interval for the proportion of customers that support the proposed change and test the claim the proportion of customers that support the change is above 50%
Section 6. Conclusion
Give a conclusion to Sections 2 – 5



4         Report Format

Choose one of the following formats:

  • Times New Roman, 12pt
  • Calibri, 11pt
  • Arial, 10pt

5         Submission

Submit your report into Turnitin. There is no hard copy submission

6         Marking Scheme

look at the marking rubric in the course description

7         Due date

27th of January 11:55pm

8         Word limit

1500 words + or – 10%


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