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What are some of the different factors which can affect the promotion mix?

1. What are some of the different factors which can affect the promotion mix? Ch 11
2. Think about and provide examples of two different message strategies you’ve seen in commercials in the last year. Why do you think they were or were not effective? Ch 11
3. How would you define social media? Ch 12

Book Title: Principles of Marketing
Author(s): Tanner and Raymond

Publisher: Flatworld Knowledge

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