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Healthy Brush, Dennis Gaines’s first product.


Case Assignment 1 Tools n’ Rules (Group work)
Due Date:  February 6thth in class
Case sixteen from the Case Book: Tools n’ Rules
Guiding questions:
1.       Using SWOT, evaluate Healthy Brush, Dennis Gaines’s first product.
2.       Using SWOT, evaluate Tools n’ Rules as a company. What is necessary and important for the company’s short-term success? For its long-term success?
3.       Prepare a break-even analysis for ‘Gaines Maxi Brick Rule’. How much profit would Dennis make if he is successful in selling his entire shipment? (Explain your thinking and assumptions clearly). 
4.       Evaluate the three opportunities that have been presented to Dennis Gaines and give recommendations. (Develop decision criteria to evaluate these alternatives).

Write the report in the format described in the accompanying document titled ‘a note on how to write an analysis of a case’.

Guidelines
Cases will be graded on the following criteria:
•             Quality of analysis
•             Application of marketing and business terminologies/ theory
•             Adherence to the requirements
All cases, unless otherwise specified, are to be submitted typewritten (letter quality) 12 pts. Times New Roman, 1.5 spaced on 8 ½ x 11 inch white paper.  Only stapled hard copies will be accepted. Maximum 7 pages (excluding exhibits/tables).
Teams must ensure that all the individual team members contribute evenly to any teamwork. It will be the responsibility of each team to set out in writing the guidelines for its organization, performance and function.
It is very important to note that assignments are that of the team’s own work. Any submission of duplicate work will be considered plagiarism and will be handled accordingly.


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