Distribution Channels Length & Width Direct & Indirect Vertical & Horizontal Channel Conflict Promotion Communication Process & Tools Product Life Cycle Push vs. Pull
Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis. This assignment represents Section 4 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4– Place & Promotion (Module 4). Section 4 – Place & Promotion (Module 4) Distribution Channels Length & Width Direct & Indirect Vertical & Horizontal Channel Conflict Promotion Communication Process & Tools Product Life Cycle Push vs. Pull You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the