Skip to main content

product is Samsung Cell Phones

 The product is Samsung Cell Phones (Highly competitive market, includes product/service component) Samsung markets to generation z 

Directions

  • This assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected.   Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year.
    • The course content does not cover IMC in great detail and you may want to refer to some open source references for more information on message design.  A good one is
      • Promotion: Integrated marketing communication (IMC). (n.d.).  Lumen  https://courses.lumenlearning.com/wmopen-introbusiness/chapter/promotion-integrated-marketing-communication-imc/
  • Prepare your assignment with a title page with your name and the name of your product or service.  Then answer each of the following questions (two in part 1 and two in part 2) in order and number the beginning of your response to each question.  You do not need to repeat the question.  Do use headings to separate the sections.

Part 1

  1. Integrated Marketing Communications.  Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your 'Big Idea" to be the basis of the message strategy for all your marketing communications.
  2. Marketing communications objectives.  Write at least three marketing communications objectives using the AIDA framework discussed in the course content.

Part 2

  1. Promotion mix.  For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective.   One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.
  2. Media strategy.  Discuss at least two of your media choices that you believe will best reach your target market with your advertising.  Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market.  Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers.  If using social media, discuss which social media and how they will be used to accomplish which objective

  4. Assignment status: Solved by our Writing Team at CapitalEssayWriting.com
  5.  
  6. CLICK HERE TO ORDER THIS PAPER AT CapitalEssayWriting.com

Comments

Post a Comment

Popular posts from this blog

Should pit bull terriers be banned in my community

 Discussion Forum: Counterarguments (Should pit bull terriers be banned in my community) You created a question about the topic for your W6 Rough Draft. For this discussion, you will give an answer to that question in the form of a thesis statement. "Dieting Makes People Fat" Main Post: Share your thesis statement with your classmates. Please note: As with last week’s discussion, nothing here is set in stone. Be open to changing everything about your topic, including your position and audience, as you research it and get feedback from your classmates. Topic + Position/Purpose + Supporting Points =Thesis Statement Example: Suppose the question you posed in the Week 5 discussion was something like, “Should pit bull terriers be banned in my community?” After doing some preliminary research, you have concluded that pit bulls, if raised properly, are no more dangerous than other breeds of dogs. Your thesis statement can be something like, “Pitbulls should not be banned
Post a Comment
Read more

Controversy Associated With Dissociative Disorders

 Assignment: Controversy Associated With Dissociative Disorders The  DSM-5-TR  is a diagnostic tool. It has evolved over the decades, as have the classifications and criteria within its pages. It is used not just for diagnosis, however, but also for billing, access to services, and legal cases. Not all practitioners are in agreement with the content and structure of the  DSM-5-TR , and dissociative disorders are one such area. These disorders can be difficult to distinguish and diagnose. There is also controversy in the field over the legitimacy of certain dissociative disorders, such as dissociative identity disorder, which was formerly called multiple personality disorder. In this Assignment, you will examine the controversy surrounding dissociative disorders. You will also explore clinical, ethical, and legal considerations pertinent to working with patients with these disorders. Photo Credit: Getty Images/Wavebreak Media To Prepare · Review this week’s Learning
Post a Comment
Read more

CYBER SECURITY and how it can impact today's healthcare system and the future

 Start by reading and following these instructions: Create your Assignment submission and be sure to cite your sources, use APA style as required, and check your spelling. Assignment: Recommendations Document Due Week 6 (100 pts) Main Assignment Recommendations Document The 1250 to 1500-word deliverable for this week is an initial draft of your recommendations. Note that this is a working document and may be modified based on insights gained in module eight and your professor's feedback. This document should contain the following elements: Summary of your problem or opportunity definition A list of possible recommendation alternatives. In this section, you are not yet at the point of suggesting the best set of recommendations but you are trying to be creative and explore all the different ways that the problem or opportunity might best be addressed. The end result here will be a list of alternatives among which you will choose your final recom
Post a Comment
Read more