Discuss which one of the three tools discussed in this module (i.e., focus group, in-depth interview, and laddering) is the best one for collecting customer data regarding the fried rice idea being sold at McDonald’s.
Discuss which one of the three tools discussed in this module (i.e., focus group, in-depth interview,
and laddering) is the best one for collecting customer data regarding the fried rice idea being sold at
McDonald’s. Your discussion must include the advantages and disadvantages of each tool.
and laddering) is the best one for collecting customer data regarding the fried rice idea being sold at
McDonald’s. Your discussion must include the advantages and disadvantages of each tool.
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