Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem.

Category	Points	Description
Understanding	10	Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem.
Analysis	10	Apply original thought to solving the business problem. Apply concepts from the course material correctly toward solving the business problem.
Execution	20	Write your answer clearly and succinctly, using strong organization and proper grammar. Use citations correctly.
Total	40	A quality paper will meet or exceed all of the above requirements.

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