Skip to main content

The future of retail industry

 MARKETING MANAGEMENT II

REVIEW THE SCENARIOS AND ANSWER ALL QUESTIONS
SCENARIO l
The future of retail industry
The dawn of industry 4.0 is a game changer in the global retail market. Competition is constantly intensifying, and most retailers are finding it impossible to survive. Customers are becoming more knowledgeable, sophisticated and extremely demanding. Industry 4.0 has transformed the retail industry and business is no longer as usual. The future of the retail industry is uncertain and being innovative is no longer an option.
QUESTION 1 [25 MARKS]
Assume the role of a Marketing Manager for any retailer, that you know operating in South Africa. Critically discuss how your organisation can take advantage of industry 4.0 to create exceptional experience (experiential marketing) for its customers. Your discussion should involve but not limited to:
• Brief background of company
• Product/service offering
• Target market
• Segmentation strategy/strategies
• Targeting strategy/strategies
• Positioning strategy
• Competitors
• Innovative ways of creating experiential marketing
• Unique selling points
QUESTION 2 [25 MARKS]
SCENARIO 2
“As an innovator or an entrepreneur wouldn’t you want to know if you will be profiting from your idea or if someone else (e.g. a new competitor, a key supplier, your distribution channel or your customer) will rapidly capture the majority of the economic benefits of your idea? Apple sells only 15% of smartphones but makes 60% of the industry profits and it used to be over 90% for many years.”
The statement above reflects the concern of every new business. However, strategists have suggested the use of Porter’s 5 –forces model to evaluate the attractiveness of the industry.
Assume the role of an entrepreneur in the taxi & taxi-sharing business in South Africa. With a strong presense of Uber & other players, would you still consider entering this business? Your discussion should include a conceptual discussion on Porter’s 5 –forces model and its application in the scenario discussed above.
QUESTION 3 [25 MARKS]
SCENARIO 3
Digital businesses
Even though nobody expected Covid-19, businesses with a digital-first approach are better situated to survive. Competitive businesses understand that digitalisation is no longer an option, but a means for survival. With the right tools and mindset, you can identify opportunities where others see challenges in the midst of Covid -19 era.
Assume the role of a Marketing Manager for any organisation of your choice operating in South Africa. Critically discuss business opportunities that you have identified for your organisation in this pandemic era and how best to harness them. Draw recommendations for senior management convincing them to use digital platforms as a survival mechanism in this era and elaborate how cyber security risks will be managed. Your discussion must be convincing, and evidence based.
QUESTION 4 [25 MARKS]
Critically discuss conflicting channel priorities faced by organisations and their channel partners. Make recommendations to senior management on how they can mitigate such challenges associated with marketing channels and its member. In addition, discuss value added functions performed by marketing channel members.
TOTAL MARKS: 100

Comments

Post a Comment

Popular posts from this blog

Identify and discuss a key milestone in the history of computers that interests you and why.

  Part 1Title: Lab ResponseDiscuss one feature of MS Word and one feature of MS Excel that you found challenging within the lab and why. Examples are WordArt, inserting shapes, adding borders, cell styles, etc. This response should be at least one paragraph in length. Part 2Title: History of Computers Identify and discuss a key milestone in the history of computers that interests you and why. This section should be at least one paragraph. Part 3Title: System Software vs. Application Software In your words, explain the difference between application software and system software as if to another coworker who has limited technical knowledge. Use examples to support your rationalization. This section should be at least two paragraphs. Part 4Title: Blockchain and Cryptocurrency In a minimum of one paragraph each: 1. Conduct some research on the internet and discuss one underlying technology of cryptocurrencies like blockchain, cryptography, distributed ledger technol...
Post a Comment
Read more

Cybersecurity and Infrastructure Security (CISA)

 Develop a research paper that identifies a specific Department of Homeland Security (DHS) operating agency. Fully describe 1 DHS operating agency from the following list: Cybersecurity and Infrastructure Security (CISA) U.S. Customs and Border Protection (CBP) U.S. Citizenship and Immigration Services (USCIS) Federal Emergency Management Agency (FEMA) U.S. Coast Guard (USCG) U.S. Immigration and Customs Enforcement (ICE) U.S. Secret Service (USSS) Transportation Security Administration (TSA) The information must include a discussion of the selected DHS agency. Identify the agency’s mission, goals, objectives, and metrics. Conduct an analysis of how these mission areas address the threats or challenges. Recommend agency program priorities among the current set of goals, objectives, metrics, or budget items. Justification of all choices is an essential element of this assignment. Reference all source material and citations using APA format. WE OFF...
Post a Comment
Read more

Discuss how the project

ord count : no idea 1. You are required to write a report on all project activities involved in all the 10 knowledge areas of project management for the entire project life cycle. You should also include a list of the respective PM documents, for example PM Plan, PM Quality Management Plan, Risk management, Procurement, etc. The report must include the activities that are considered before the project is closed out. 2. Discuss how the project quality management plan can provide adequate standards and controls in managing global teams in projects. Your discussion must provide adequate arguments for the need of cultural awareness and legal issues. Regards, The post Discuss how the project appeared first on My Assignment Tutor . Assignment status :  Resolved by our Writing Team Source@ PrimeWritersBay.com GET THIS PAPER COMPLETED FOR YOU FROM THE WRITING EXPERTS   CLICK HERE TO ORDER 100% ORIGINAL PAPERS AT PrimeWritersBay.com NO PLAGIARISM
Post a Comment
Read more