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Identify your company as a B2B or B2C market

Section 1: T-shirt Company as a B2B or B2C (2-3 paragraphs)
  1. Identify your company as a B2B or B2C market
  2. If you select B2C, include an analysis of consumer buying behavior. If you select B2B, include an analysis of business buying behavior.
Section 2: Wants and Needs (2-3 paragraphs)
  1. Identify the needs from the consumer perspective for your product
Section 3: Societal Marketing (2-3 paragraphs)
  1. Identify the societal marketing contributions
  2. Describe how it will benefit society’s interest
  3. Describe how this will relate to the buyer

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