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ULO strategy models, with practical application to current business examples Mapping

Assessment Details and Submission Guidelines
Trimester
T2 2019
Unit Code
HI6006
Unit Title
Competitive Strategy
Assessment Type
Individual Assignment
Assessment Title
Essay – Key Strategy Development Tools
Purpose
of
the
Students are required to write a Comprehensive discussion of any three of the
assessment (with ULO
strategy models, with practical application to current business examples
Mapping)
Weight
15% of the total assessments
Total Marks
15
Word limit
Not more than 1500 words
Due Date
Week 5 [Late submission penalties accrue at the rate of -10% per day]
Submission
All work must be submitted on Blackboard by the due date along with a completed
Guidelines
Assignment Cover Page.
The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.
Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.
Assignment 1 Specifications
Purpose:
This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples. .
Details
Write an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.
In this essay, sub-headings are permitted.
Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style.
Your final submission is due Friday of week 5 at midnight.
Assignment Structure
One page for your explanation of each model, including the example.
Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page conclusion.
Add a cover page at the front.
Add a Reference List at the end.
HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1

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