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Social networking

Social networking, used strategically, can be viewed as an information resource. 
Using the 3 paragraph structure described in the announcements, please research and then
Give an example of how an organization, company or government can use Social Media as a strategic tool.  Please give some insight into your thoughts on the positives and negatives of your example.
YOU MUST POST YOUR THOUGHTS AND IDEAS, BEFORE YOU CAN SEE YOUR CLASSMATES.
You are also required to post a response to a minimum of two other student in the class.
You must use at least one scholarly resource. 
Every discussion posting must be properly APA formatted.
Your initial response is due by Thursday of each week of the course and you must respond to a minimum of two other learners during the week.
Your responses to other students must be more than a simple "Good job" or "I agree with your post". They must also not just be "Let me add to your post..." Instead, your responses to each other should do three things:
1. Acknowledge the other student's post with some form of recognition about what they posted
2. Relate their posting to something you have learned or are familiar with
3. Add to the conversation by asking additional questions about their post, or discussing their topic further
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