You’re required to draft

Assessment 2

Individual Assignment – Written Report

Assessment Title: – New Venture Business Plan

Learning Outcome/s: – 1,2,4.

Assessment type: – Individual Assignment

Weighting: – 35%

Word count: – 3500 words

Due date: – End of week 9

Submission type: – Turnitin

Assessment Instructions

You’re required to draft a comprehensive new venture business plan utilising what has been taken during lectures from theories and concepts. The business plan provides a clear and coherent outline of the new venture, the resources needed to establish it, its expected financial returns, a pitch for financial backing and a plan for setting it up.

The business plans will:

• Identify and clearly describe a new business opportunity (based on member resources, skills and networks as well as identified gaps in the market)

• Review and describe the motivations of the proponents of the new business

• Research and analyse the dynamics of the context in which the new business will operate, including competitive dynamics

• Research and analyse the market potential for the new business opportunity

• Develop and describe an innovative business model and strategy for developing a viable, ongoing business based on the identified opportunity

• Develop a marketing strategy for the new business

• Develop and operations strategy for the new business

• Analyse resource requirements for establishing the new business

• Develop financial projections, including start-up costs, cash-flow forecasts, P&L and balance sheets for the new business over its start-up phase

• Research and identify potential sources of finance

• Estimate the value of the new business, develop a financing proposal and develop an offer structure and a harvest/exit plan for the new venture

• Develop an action plan for the set-up year and the following two years.

Include 20 – 30 references source.

Progress work on the business plan will be done on an individual consulting session in every tutorial from Week 2 to Week 8, and progress will be assessed accordingly regrading the idea of the business plan or any other element.

Note: If the student discovers, late in the course, that its venture is not financially viable, it can present the business plan with a cover note explaining why it should not proceed further.

Marking criteria:

1. Clarity of the business concept and overall business logic

2. Creativeness, innovativeness of the business value proposition, the business model and positioning relative to competing alternatives

3. Depth of market research (primary and secondary) to prove the viability of the venture; quality of the marketing plan and competitive strategy

4. Quality and completeness of the operations plan, organisation, resource development and implementation plan

5. Accuracy and completeness of cash flow forecasts, financial analysis projections and financial plan

6. Structure and clarity of the investor offer and harvest/exit strategy

7. Overall clarity, readability, persuasiveness, report structure and supporting documentation.

Note:

Provides a clear, authoritative and in-depth understanding of and insight into all issues involved in an entrepreneurial startup.
Provides in-depth analysis of the real -world example, underpinned by relevant, current theory and tools. Uses varied sources in the correct referencing style. Excellent in-text citation.
Demonstrates high levels of critical thinking, exploring business issues, problems, successes and decisions.