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Demonstrate academic skills appropriate to the level of study.

ASSESSMENT BRIEF 1
Subject Code and Title
BIZ101: Business Communications
Assessment
Digital Resources Analysis
Individual/Group
Individual
Length
800 words (+/- 10%)
Learning Outcomes This assessment address the following subject learning outcomes:
a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
c) Critically analyse texts and/or multi- modal material in both a business and academic context.
Submission
Weighting
25%
Total Marks
100 marks
Context:
The assessment task requires you to search and locate five (5) sources in total that will be useful for completing your proposal and report for Assessment 2a and 2b.
At least three resources must be from reliable academic sources, such as articles or academic journals. The other sources can come from media sites, books, magazines, websites, YouTube and Tedtalks.
These resources must relate to your topic, which is on implementing a digital communication strategy within an organsiation. Therefore, it is important that you have thought about what type of strategy you wish to focus on before you start your research. If you are doing this in a group you must all agree on the topic, but the research is conducted individually.
BIZ101_Assessment 1_Digital Research_Module 2 Page 1 of 4
Some example topics you might like to research:
• Using Social Media in the workplace to communicate
• Communicating companywide employee recognition
• Boosting workplace motivation through innovative communication tools
• Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace
• Podcasts, internal blogs/vlogs as a means to communicate to employees
• Using an internal intranet/social Intranet for employee interaction
Instructions:
In this assessment, you must critically analyse each resource and justify why it would be of use to your assignment on identifying a communication strategy within an organsiation.
In a word or excel document please provide the following:-
1. Name of the resource (i.e. Communicating in the 21st Century)
2. Type of resource (i.e. website, article, video)
3. a) Write a brief summary on each of your resources justifying why you think they will be beneficial to your report.
b) Ensure you apply the five (5) Reliability test to each source.
(800 words in total for a) and b) +/- 10%).
4. Provide a full reference for each resource including a link following the APA referencing style.
Submitting Your Assessment
1. Check your originality by uploading your commentary to Turnitin.
2. When the Turnitin result is less than 20%, submit your assignment through the Assessment submission area.
BIZ101_Assessment 1_Digital Research_Module 2 Page 2 of 4
Learning Rubric
Assessment Attributes Fail
(Unacceptable)
(0-49%) Pass
(Functional)
(50-64%) Credit
(Proficient)
(65-74%) Distinction
(Advanced)
(75-84%) High Distinction
(Exceptional)
(85-100%)
Research 40 Demonstrates inconsistent use of good quality, credible and relevant research sources to support and develop topic idea.
Demonstrates consistent use of credible and relevant research sources to support and develop topic idea, but these are not always explicit or well developed.
Demonstrates consistent use of high quality, credible and relevant research sources to support and develop topic ideas.
Consistently demonstrates expert use of good quality, credible and relevant research sources to support and develop appropriate arguments and statements. Shows evidence of research and reading beyond the assessment expectations. Demonstrates expert use of high quality, credible and relevant research sources that will support and develop arguments. Shows extensive evidence of research and reading well beyond the assessment expectations.
Summarising resources
35 Limited understanding of topic researched and information presented does not show any evidence of evaluation and analysis of the resources.
Summary is poorly written with consistent grammatical errors Information is
communicated clearly with sufficient evidence of understanding of the researched sources, and information presented shows a fair attempt of providing evidence of evaluation and analysis of the resources.
Summary has minimal grammatical errors. Information is clearly communicated, and there is a good level of evidence in understanding the researched sources.
Information presented shows a good level of evaluation and analysis of the resources.
Summary has no grammatical errors. Information is consistently communicated, and there is
a high level of
demonstrated evidence in understanding the researched sources.
Information presented shows a high level of evaluation and analysis of the resources.
Summary has no grammatical errors. Information is consistently communicated, and there is expert use of demonstrated evidence of understanding the researched sources.
Information presented shows an expert evaluation
and analysis of the resources with some critical thinking applied.
Summary has no grammatical errors.
BIZ101_Assessment 1_Digital Research_Module 2 Page 3 of 4
Assessment Attributes Fail
(Unacceptable)
(0-49%) Pass
(Functional)
(50-64%) Credit (Proficient) (65-74%) Distinction
(Advanced)
(75-84%) High Distinction
(Exceptional)
(85-100%)
Referencing and
Reliability test 25 The five reliability tests have not been applied to the resources.
There are consistent mistakes in using the APA style for referencing.
The five reliability tests have been applied to the resources with some explanation.
There are minimal mistakes in using the APA style for referencing. A fair explanation for each of the five reliability tests have been applied to resources.
There are no mistakes in using the APA style for referencing. A good level of explanation
for each of the five reliability tests have been applied to resources.
There are no mistakes in using the APA style for referencing. An expert level of explanation for each of the five reliability tests have been applied to resources.
There are no mistakes in using the APA style for referencing.
BIZ101_Assessment 1_Digital Research_Module 2 Page 4 of 4
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