To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections:
Marketing Plan To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections: Executive Summary • Provide a brief summary of the marketing plan. Introduction • State the objectives of the strategic plan. • Explain how your marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan. Market Analysis • Describe the organization’s products and services • Explain how these products and services meet the needs of the organization’s determined customer base. • Include relevant aspects from the SWOT analysis you conducted in Week Two. • State the competitive advantage your plan provides.