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Discuss a possible agency conflict between inside owners/managers and outside shareholders. What could be done to mitigate this issue?

 Compare and contrast the rules of engagement for television, radio, print, or face-to-face interviews.

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For each of these methods, it is important to be honest. It does not matter whether your message will be delivered via print, radio, television, or face-to-face it will be on the record and can be referred to or quoted. Another key point to doing interview is to stick with your message, it is easy to stray from your topic. Regardless of the method used when being interviewed it is important to know what will be covered and to be prepared for trick questions.  It is always nice to have a relationship the media. For example, in face to face interviews the information shared can be on or off the record. Interviews  for radio are similiar to print,  both are less formal than face -to-face and television interviews.  They also take less time to conduct. With television and face-to-face interviews you have to pay attention to things said and not said. This includes appearence, posture,  gestures, and movements. While print and radio is more attuned to words, the other methods will analyze everything including expressions, tone and cadence. 

Discussion board # 2

Discuss a possible agency conflict between inside owners/managers and outside shareholders. What could be done to mitigate this issue?

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An agency conflict could occur if an owner hires a spouse or other relative into the business. This nepotism can often happen in a small business, where the owner decides that maybe their spouse works so much on supporting them that they deserve compensation and therefore are formally given a duty, such as a bookkeeper, to help out. If this salary is inflated for comparable positions or they are paid a full-time salary for minimal input, then the owner is inflating the expense of business operations that would be passed through to the stockholders. This minimizes profits and keeps more income in the owner's family. A solution would be to have a fair employment hiring policy and justification as to the salary paid, such as using industry benchmarks for a similar-sized company's equivalent position. If the owner can justify and document that their spouse is worth the value paid, and show that a future person in the same position would need the same salary, then they should be able to satisfy stockholders' concerns

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