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Develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment

Task: Provide a critical self-reflection essay of the process of completing your previous assignment on Marketing Project Report ( Topic: Facebook Data Scandal).

For completing this Task successfully, you must summarize all your academic knowledge and professional benefits you received while critically analysed the case study/company selected including strategic implications and strategic business issues, during the development of summative assignment on Marketing Project Report ( Topic: Facebook Data Scandal).

Learning outcomes applied in this assessment (LO):

1. Develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value. (IC) (SID) (EID)

4. Critically evaluate marketing strategies, including digital marketing solutions - in different business contexts, and address their implications including ethical issues, and reflect on the significance of key historical events. (IC) (DP) (SID) (CID) (CC)

6. Critically assess currently implemented corporate social responsibility solutions and recognise the links between the adoption of certain solutions and the performance of business operations. (IC) (SID) (CID) (CC)9. Collect, analyze and synthesize data; and take a problem-solving approach to strategic thinking, and creativity.

7. Adopt a persuasive argumentation, and present it in verbal or written communication. (UGB) (EID)

ASSESSMENT GUIDELINES

Produce a 3000-word marketing project report (+/- 10%) (excluding the list of references). Times New Roman size 12 font, double spaced

Introduction (250 words):

General background on the topic you are going to discuss. Possible definitions for terms relating to the question. What the essay will include and/or leave out (scope). What themes the essay will discuss and the order they are presented. What the essay will argue / demonstrate (thesis statement). 10 points

Main Body (2,450 words):

Summarize all your academic knowledge and professional benefits you received while critically analysed the case study/company selected including strategic implications and strategic business issues, during the development of summative assignment on Marketing Project Report ( Topic: Facebook Data Scandal).

In doing so: - Critically reflect on your personal learning experience - Make effective use of relevant literature (but not extensive) - Provide your own argument and show evidences of critical thinking. 60 points

Conclusions (300 words):

Links back to the themes identified in the introduction. A reminder of what the essay has argued. A recap of the main themes that have been discussed. 15 points

Formatting and Referencing (list of references not principles of academic writing included in word count): High quality presentation of the material that conforms to and contains minimal errors in sentence construction, grammar and punctuation. The assignment followed appropriate academic conventions regarding in-text citations and referencing. 15 points


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