Skip to main content

Sonite customer segments.


1.    Name and briefly describe (in your own words) the various Sonite customer segments.
2.    Briefly describe, in practical terms, the various attributes/characteristics of a Sonite product.
3.    Name and briefly describe (in your own words) the various retail outlets that sell Sonites.
4.    How many specialty, mass merchandiser, and online stores were there at the end of period-0?
5.    In practical terms, explain the role of the commercial sales team.
6.    Part 1: Assume that the brand manager forecasts upcoming sales of LOXX to be 125,000 units, and that there are 35,000 units of SUSI in inventory.  Given this information, how many units of LOXX should the brand manager request be produced? Show your work. 
Part 2: Given your answer, if actual demand is greater than anticipated, what is the maximum number of units that could be produced (i.e., in this simulation)? Conversely, if actual demand is less than forecasted, what is the minimum number of units that would be produced? Show your work and explain.
7.    Part 1: Assume that the brand manager of Company U has specified a MSRP (manufacturer’s suggested retail price) for brand SUSI of $400.  What will its actual selling price be in specialty, mass merchant, and online stores? Clearly show and label your work. 
Part 2: If it costs $142 per unit to produce SUSI, and the MSRP is $450, what is the contribution margin per unit in each of the three channels of distribution? Show your work. 
Hint: there is an example in the Participant Handbook



Comments

Post a Comment

Popular posts from this blog

Should pit bull terriers be banned in my community

 Discussion Forum: Counterarguments (Should pit bull terriers be banned in my community) You created a question about the topic for your W6 Rough Draft. For this discussion, you will give an answer to that question in the form of a thesis statement. "Dieting Makes People Fat" Main Post: Share your thesis statement with your classmates. Please note: As with last week’s discussion, nothing here is set in stone. Be open to changing everything about your topic, including your position and audience, as you research it and get feedback from your classmates. Topic + Position/Purpose + Supporting Points =Thesis Statement Example: Suppose the question you posed in the Week 5 discussion was something like, “Should pit bull terriers be banned in my community?” After doing some preliminary research, you have concluded that pit bulls, if raised properly, are no more dangerous than other breeds of dogs. Your thesis statement can be something like, “Pitbulls should not be banned
Post a Comment
Read more

Controversy Associated With Dissociative Disorders

 Assignment: Controversy Associated With Dissociative Disorders The  DSM-5-TR  is a diagnostic tool. It has evolved over the decades, as have the classifications and criteria within its pages. It is used not just for diagnosis, however, but also for billing, access to services, and legal cases. Not all practitioners are in agreement with the content and structure of the  DSM-5-TR , and dissociative disorders are one such area. These disorders can be difficult to distinguish and diagnose. There is also controversy in the field over the legitimacy of certain dissociative disorders, such as dissociative identity disorder, which was formerly called multiple personality disorder. In this Assignment, you will examine the controversy surrounding dissociative disorders. You will also explore clinical, ethical, and legal considerations pertinent to working with patients with these disorders. Photo Credit: Getty Images/Wavebreak Media To Prepare · Review this week’s Learning
Post a Comment
Read more

CYBER SECURITY and how it can impact today's healthcare system and the future

 Start by reading and following these instructions: Create your Assignment submission and be sure to cite your sources, use APA style as required, and check your spelling. Assignment: Recommendations Document Due Week 6 (100 pts) Main Assignment Recommendations Document The 1250 to 1500-word deliverable for this week is an initial draft of your recommendations. Note that this is a working document and may be modified based on insights gained in module eight and your professor's feedback. This document should contain the following elements: Summary of your problem or opportunity definition A list of possible recommendation alternatives. In this section, you are not yet at the point of suggesting the best set of recommendations but you are trying to be creative and explore all the different ways that the problem or opportunity might best be addressed. The end result here will be a list of alternatives among which you will choose your final recom
Post a Comment
Read more