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Central theme/purpose is clearly identifiable and well developed; introductory comments provide sufficient background on the topic and preview major points Introduction – Either the central theme/purpose is clearly identifiable and well developed; or the introductory comments provide sufficient background on the topic and preview major points,

Paper instructions:
Introduction – Central theme/purpose is clearly identifiable and well developed; introductory comments provide sufficient background on the topic and preview major points Introduction – Either the central theme/purpose is clearly identifiable and well developed; or the introductory comments provide sufficient background on the topic and preview major points, but not both Introduction – Central theme/purpose is not clearly identifiable nor well developed; introductory comments do not provide sufficient background on the topic nor preview major points
Conclusion and recommendations follow logically from the body of the paper and bring closure to the paper Conclusion and recommendations follow logically from the body of the paper but rather than bringing closure to the paper, it merely summarizes what has been previously stated Conclusion and recommendations do not follow logically from the body of the paper nor do they bring closure to the paper
Subsequent sections develop/support the central theme of the paper The majority of the subsequent sections develop/support the central theme of the paper Subsequent sections do not develop/support the central theme of the paper
Structure is clear, logical, and easy to follow; smooth transition between paragraphs which help maintain the flow of thought Usually the structure is clear, logical, and easy to follow, with smooth transitions between paragraphs to help maintain the flow of thought Sometimes the structure is clear, logical, and easy to follow; seldom includes smooth transitions between paragraphs to help maintain the flow of thought
Meets minimum assigned length
Does not meet minimum assigned length
No major errors in spelling, punctuation, and grammar Few errors in spelling, punctuation, and grammar Numerous errors in spelling, punctuation, and grammar
Paper is laid out effectively – uses headings and other reader-friendly tools Paper is laid out effectively, but could make better use of headings and other reader-friendly tools Paper is not laid out effectively; fails to use headings and other reader-friendly tools
Paper is professional in appearance and demonstrates attention to detail; tone of voice is appropriate to the audience, content, and assignment
Paper is professional in appearance and demonstrates attention to detail; but tone of voice is inappropriate to the audience, content, and assignment Paper is not professional in appearance and demonstrates a lack of attention to detail; tone of voice is inappropriate to the audience, content, and assignment
Best Practices
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The following are the best practices in preparing this paper:
Title Page – Include who you prepared the paper for, who prepared, and date.
Table of Contents – List the main ideas and section of your paper and the pages in which they are located. The illustrations should be included separately.
Introduction – Use a header on your paper. This will indicate you are introducing your paper.
The purpose of an introduction or opening:
Introduce the subject and why the subject is important.
Preview the main ideas and the order in which they will be covered.
Establish a tone of the document.
Include in the introduction a reason for the audience to read the paper. Also, include an overview of what you are going to cover in your paper and the importance of the material. (This should include or introduce the questions you are asked to answer on each assignment.)
Body of Your Report – Use a header titled with the name of your project. Example: “The negotiation between Company X and Company Y; An Analysis”. Then proceed to break out the main ideas. State the main ideas, state major points in each idea, and provide evidence. Break out each main idea you will use in the body of your paper. Show some type of division, such as separate sections that are labeled, separate groups of paragraphs, or headers. You would include the information you found during your research and investigation.
Summary and Conclusion – Summarizing is similar to paraphrasing but presents the gist of the material in fewer words than the original. An effective summary identifies the main ideas and major support points from the body of your report. Minor details are left out. Summarize the benefits of the ideas and how they affect the tourism industry.
References – Follow APA Publications Manual, 6th edition in using in-text citations and include a reference page.
Additional hints on preparing the best possible project:
Apply a three step process of writing (plan, write, and complete).
Prepare an outline of your research paper before you go forward.
Complete a first draft and then go back to edit, evaluate, and make any changes required.
Use visual communication to further clarify and support the written part of your report. You could use example like graphs, diagrams, photographs, flowcharts, maps, drawings, animation, video clips, pictograms, tables, and Gantt charts if applicable.

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