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Discuss and analyze the factors that may impact the industry and the successful marketing of a company's product

Using PESTEL analysis from he reading discuss and analyze the factors that may impact the industry and the successful marketing of a company's product. Which factors are perceived to be the biggest weakness of the industry? Which factors play to the industry's strenght's? What are some opportunities for growth that could be capitalized upon over the next five years? Include 2 resouces

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