Referencing Styles : APA
1. What are the three main markets of e-business, and how do they differ? Provide with
examples.
2. What online research method(s) would you use to test the brand image of an existing
product? Why?
3. Why is it important for an e-business model to create value in a way that is differentiated
from the way competitors’ models create value?
4. Which pricing strategy would you use to introduce a new product for wireless Web access?
Why?
5. If good relationship marketing means firing a company’s least-profitable or most-costly
customers, suggest how it might be accomplished without causing them to criticize the
company to their friends.
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