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Outline a plan to develop Sterling Bay


Read the following case about Sterling Bay, and refer to the questions below to guide your answer.
Sterling Bay is a small settlement of 5000 people located on the tip of a peninsular. Being situated by the sea and at an area with particularly abundant marine life, the economy of the town has always revolved around fishing and other businesses that support this industry.
Physical Geography:
The town is located at the foot of a series of hills and within easy access and view of a beautiful beach. Further along the beach are also a cluster of unique limestone caves with numerous rock pool formations within. As the town has a small population, the built up area only occupies a small portion of the land just off the beach, with a stretch of forest bordering the town. The land around the town is unfertile for any form of agriculture. Also, geographically, the land is rather flat and would be easy to develop. The town is also served by 2 roads; a narrow, 2 way coastal road and a second less developed road that comes over the nearby hills. A new highway is being built further inland and it would not be difficult to ‘cut’ an exit leading to Sterling Bay.
Human Geography:
The population of Sterling Bay consists of families with multiple generations. First generation settlers started up the town and were the original fishermen. They have had a generation of children who carried on the business. Those children have now given birth to a third generation who are reaching young adulthood, and who are starting to get involved in the livelihood of fishing. The town is also well known for fresh and tasty seafood, cooked by the women folk, who are also highly skilled in weaving.
Present developments:
As the rest of the country modernizes and diversifies the scope of economic activity, the local government at Sterling Bay are considering their options. At a glance, there appears to be a strong case for tourism as one of the potential new industries for the area.

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