Consumer neuroscience, or neuromarketing, is a new field that attempts to better understand the role of the brain in consumer decision-making and how advertising and marketing strategies affect the brain.
Consumer neuroscience, or neuromarketing, is a new field that attempts to better understand the role of the brain in consumer decision-making and how advertising and marketing strategies affect the brain. Neuromarketing principles are increasingly being applied to social media as businesses migrate their advertising and marketing strategies to social media platforms. This field combines psychology, neuroscience, and economics to increase the effectiveness of marketing efforts.
Researchers in neuromarketing study such things as the importance of facial cues in gaining viewer attention, enabling viewers to “feel” an experience or tap into their memories to make an emotional connection to further engage them, keeping the message simple and concrete, and providing giveaways to engage the reciprocity effect: the social rule that we give back in some way when we have received from another (such as “like” for “like,” follow for follow).
After completing your required unit readings and articles on the course Facebook page, you may want to ask your DA “Neuromarketing in social media” for the latest articles available on this topic.
In your initial discussion post in the courseroom:
- Describe three important neuromarketing principles that are commonly employed in social media marketing. Include APA-formatted citations to your supporting evidence from course readings and other reliable sources.
- Provide examples from social media that demonstrate the application of these principles. Provide hyperlinks so your peers can easily click the link to view the examples you are describing.
- Discuss a personal experience you had while using social media that demonstrates the use of neuromarketing principles. How were you affected by the neuromarketing efforts?
Response Guidelines
Respond to the posts of at least two other learners. Responses should be thoughtful, respectful, and move the discussion forward by asking relevant questions or offering different perspectives. Incorporate course resources into your discussion as appropriate.
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